The ROY G BIV of Love
Lee conceptualized love styles onto a color wheel of love, using the primary styles, or colors for that matter, of Eros- red, Storge- blue, and Ludus- yellow. Just as the primary colors can be blended to create a multitude of different hues, Lee (1973) theorized that the elements of the three primary styles of love could combine to create a vast number of love styles (Guerrero at al.). Of all the possibilities within the love rainbow that these three primary styles could combine to create, Lee suggested the three most common secondary styles include: Mania- orange, Agape- purple, and Pragma- green. Lee’s love styles are not only set up to form onto a color wheel, but also represent the symbolism of each color they are paired with. Just like red, blue and yellow can create the broad spectrum of the rainbow; Eros, Storge, and Ludus can create the broad spectrum of loving. So where do you fit on this great spectrum of love? Are you the same color as your partner? Do you need to be in order to find happiness? Professionals in communication and social/personal relationships have provided extensive research to help you find the answers you are looking for about love.
Before we can understand and break down the secondary styles of loving, we must first be aware of the primary styles of love. First we will start off with Eros or, as symbolized, the color red. The color red is symbolized by: love and passion, strong emotions and desire, energy and excitement, and all things intense (Bear). Red is Cupid, red is hot, red is the color of Eros. Eros is described as physical love; the intense, passionate, love at first sight, can’t keep your hands off of each other type of loving. It is the initial “hot” attraction that is the basis for erotic lovers, characterized by intense emotional highs and lows, substantial arousal, and desire for physical contact (Guerrero at al.). Lee (1973) theorized that erotic lovers are
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