Lego Proposal
Eleanor Baxter Research Proposal (FAD 186)
Introduction
I am going to introduce my final major project as a Stop Motion animation working for the Brand Lego. I will be researching the company deeply using the statistics over the last few years to establish what is needed to improve sales and what will help promote recent Themes within the brand using some of the criteria they use to promote themselves such as campaigns on upcoming films like ‘Star wars, Teenage mutant ninja turtles, Disney’s Cars and harry potter.
Using one of these themes will give me the opportunity to promote to a particular age and audience. My research will give me the knowledge to understand what age, gender and audience I will be promoting the brand to, I aim to do this by using the following steps. I will start by looking at the target market, I will carry out a set out questionnaires in toys are you Southampton on 30 people 10 staff, 10 adults and 10 children. I will then create a pen portrait., look at the brand identity, create a risk assessment, establish a SWOT table. Following this I will then look at the ways in which toys are presented in the industry, look at current and past toy campaigns for inspiration and what hasn’t yet been done before. I will then be looking at competitors and founding what they are currently doing to promote themselves and how I can improve our niche to make it better than theirs. By evaluating prices and ranges of the brand I will create knowledge of what colours and prices the public are attracted to most.
I will then write up my proposal with factual information and research explaining what, how and why I am choosing to use my niche.
Target Market
I have made a trip to Southampton’s Toys R Us store on the 10.11.2012 and completed 3 questionnaires; the first was aimed at Parents, second at children and third was at the staff. I have done this so I get a wide range of results from 3 different types of people in a children’s
Introduction
I am going to introduce my final major project as a Stop Motion animation working for the Brand Lego. I will be researching the company deeply using the statistics over the last few years to establish what is needed to improve sales and what will help promote recent Themes within the brand using some of the criteria they use to promote themselves such as campaigns on upcoming films like ‘Star wars, Teenage mutant ninja turtles, Disney’s Cars and harry potter.
Using one of these themes will give me the opportunity to promote to a particular age and audience. My research will give me the knowledge to understand what age, gender and audience I will be promoting the brand to, I aim to do this by using the following steps. I will start by looking at the target market, I will carry out a set out questionnaires in toys are you Southampton on 30 people 10 staff, 10 adults and 10 children. I will then create a pen portrait., look at the brand identity, create a risk assessment, establish a SWOT table. Following this I will then look at the ways in which toys are presented in the industry, look at current and past toy campaigns for inspiration and what hasn’t yet been done before. I will then be looking at competitors and founding what they are currently doing to promote themselves and how I can improve our niche to make it better than theirs. By evaluating prices and ranges of the brand I will create knowledge of what colours and prices the public are attracted to most.
I will then write up my proposal with factual information and research explaining what, how and why I am choosing to use my niche.
Target Market
I have made a trip to Southampton’s Toys R Us store on the 10.11.2012 and completed 3 questionnaires; the first was aimed at Parents, second at children and third was at the staff. I have done this so I get a wide range of results from 3 different types of people in a children’s
Links: Nathan Sawaya posing with his sculpture titled Gray (2006) Previously on Neatorama: posts featuring Nathan Sawaya. • Sales rose by 17% to GBP 2181 million (from GBP 1844 million in 2010).