In this task I will plan market research for a selected service in my event management organisation and I will be explaining the methods The research objective I will be focusing on is target market, this is essential because the business I have selected is event management specialising in wedding planning and it is necessary that I know the needs and wants of customers from different backgrounds. Defining my target market will help me focus on my objective and will allow me offer better service. If I don't concentrate on whom my target audience is than it will result in me making less customers than I should me, so target market is important in order to meet my businesses objective which is to have a diverse and an organisation that could apply to everyone of the data collection. On the new state of the art reseal able cans for Ball see what can be done to promote their new …show more content…
observations are not done easily it will take a lot of time and competitors may not allow me to observe in their stores, at first I thought this method was useful because it would have shown me the different perspectives and the types of customers that will visit frequently. I also wanted to do online surveys but this might be quite costly and will not be very effective because not many people take notice.
My targets are people from different background because it will help with the growth of my business, people from different cultures celebrate festivals and parties such as birthdays and anniversaries or weddings and people are looking for themes that can help their parties stand out and they may also have certain traditions which they may want to have fulfilled. Planning diverse events can lead into expansion and can help to open up at different parts of the