Les Miz Shoes Case
| Les Miz shoes |
Les Miz Shoes
A Case Analysis
Facts
* A family enterprise established in 1984 by Don Bienvenido Ducot * Engaged in manufacturing and marketing of high-fashion ladies footwear. * In 1990, Mrs. Eulah Beulah de Espadaña took over when Mr. Ducot died. * Mrs. Espadana wasn’t much interested in managing the business * Mr. Ducot’s vision was to become the leading Filipino exporter of high quality footwear to Europe. * Have an exclusive merchandising agreement with Rustom’s * Created downmarket private labels for Rustom’s * Saddled with low sales, debt burden, marketing and operational problem * Planned Php 12-million cash settlement
Time Context: December 1992
Viewpoint: Business consultant
Statement of the Problem
A turnaround strategy that the business consultant can suggest to the owner, Mrs. Espadaña, in order to recuperate from the crisis the business is experiencing and enhance the business performance.
Statement of the objective
This study aims to present the ideal turnaround strategy to enhance Les Miz Shoes’ business performanc and recover from the crisis the business is experiencing.
Areas of Consideration
Internal Situation * Company Vision as seen by Mr. Ducot * Un-experienced leadership of Mrs. Espadaña * Efficiency of production and operations * High product quality * Workers craftsmanship * Negative financial status * Pricing dictated by Rustom’s * No marketing effort except from the place of distribution * Acquired high-tech production machineries and equipments * Local market sales is up
Task External * (Customer) Local affluent female market * (Supplier) Imported raw materials * (Channel of Distribution) Rustom’s has a lot of subcontractors. * Rustom’s imposed its own SRP. * (Competitor) Imported Italian, French for the Les Miz designer shoes * Good quality imported dress shoes,
Les Miz Shoes
A Case Analysis
Facts
* A family enterprise established in 1984 by Don Bienvenido Ducot * Engaged in manufacturing and marketing of high-fashion ladies footwear. * In 1990, Mrs. Eulah Beulah de Espadaña took over when Mr. Ducot died. * Mrs. Espadana wasn’t much interested in managing the business * Mr. Ducot’s vision was to become the leading Filipino exporter of high quality footwear to Europe. * Have an exclusive merchandising agreement with Rustom’s * Created downmarket private labels for Rustom’s * Saddled with low sales, debt burden, marketing and operational problem * Planned Php 12-million cash settlement
Time Context: December 1992
Viewpoint: Business consultant
Statement of the Problem
A turnaround strategy that the business consultant can suggest to the owner, Mrs. Espadaña, in order to recuperate from the crisis the business is experiencing and enhance the business performance.
Statement of the objective
This study aims to present the ideal turnaround strategy to enhance Les Miz Shoes’ business performanc and recover from the crisis the business is experiencing.
Areas of Consideration
Internal Situation * Company Vision as seen by Mr. Ducot * Un-experienced leadership of Mrs. Espadaña * Efficiency of production and operations * High product quality * Workers craftsmanship * Negative financial status * Pricing dictated by Rustom’s * No marketing effort except from the place of distribution * Acquired high-tech production machineries and equipments * Local market sales is up
Task External * (Customer) Local affluent female market * (Supplier) Imported raw materials * (Channel of Distribution) Rustom’s has a lot of subcontractors. * Rustom’s imposed its own SRP. * (Competitor) Imported Italian, French for the Les Miz designer shoes * Good quality imported dress shoes,