Preview

Levi Strauss Human Resource Management

Good Essays
Open Document
Open Document
651 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Levi Strauss Human Resource Management
Levi Strauss & Company offers a dynamic, performance-driven work environment and a corporate culture characterized by ethical conduct and a commitment to social responsibility. They value and depend upon the diverse backgrounds, experience, knowledge and talents of all their employees, and embrace and reflect the ethnic, cultural and lifestyle diversity of the communities where they live and work. Their human resource programs and corporate initiatives distinguish them from others in their industry and in business.

According to its mission statement, Levi Strauss balances profitability with product quality and service. The company focuses strategically on satisfying the customers' needs from the stage of product design to its packaging and delivery. To accomplish this aim, large investments are being made in the latest technology, and the company is concentrating its efforts on clustering manufacturing and distribution units on a regional basis. This strategy has led to some rationalization of operations within the last few years, particularly in the United States.

The HR role is vital to Levi's commitment to customer satisfaction. "Management understands," said the senior vice-president in 1992, "that people issues are business issues. You can go out and buy the technology, but if you don't have the people trained and committed to using it, and making changes, changes aren't going to happen." At Levi Strauss in the 1990s, the HR focus has changed from being on the cutting edge to being more client-driven. For this purpose, the HR function is relatively decentralized and conceptually divided along strategic, operational, and tactical lines. In practice, those segments of responsibility interact and overlap so that the business partners may become fully integrated at all levels of the organization. The challenge is to balance all these requirements and determine what the priorities are. Although the HR function was reorganized in 1993, questions remain as to

You May Also Find These Documents Helpful

  • Powerful Essays

    With the business growth and years in operation Levi Strauss and Company also have been put under extreme scrutiny because of business practices and business ethics. Most of the examinations and criticizing of the company business practices have been from various groups and individuals ranging from employee unions, stock market companies and individual, even from external companies associated with Levi and Strauss. One of the reasons for criticism was the attention brought onto Levi and Strauss operating two of the corporation 's factories in Bangladesh, India. What the assessment of Levi and Strauss Company found was that its resources also included the employment of children working within the factories. Many of these children working within the two factories working…

    • 1334 Words
    • 6 Pages
    Powerful Essays
  • Best Essays

    "Here at Nordstrom, our people and their enthusiasm for service make all the difference.” (Our Culture)…

    • 4503 Words
    • 19 Pages
    Best Essays
  • Powerful Essays

    Levis at Walmart??

    • 1819 Words
    • 8 Pages

    In 2002, CEO of Levi Strauss, Phil Marineau was faced with a tough decision: whether he should sell product at Wal-Mart. In the last five years, Levi-Strauss had lost sales and had to close US plants to move production to cheaper offshore areas. Levi's really needed to revive the brand image to gain back some lost sales and was using marketing to create new advertisements and product placement to broaden their target market. Levi's had tough competition on every level of the price-point spectrum, whether it be high end retailers like Diesel or Calvin Klein, middle vertically integrated retailers like Gap or American Eagles, and on the bottom, private-label brands like Wal-Mart and Target.…

    • 1819 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    In today’s global economy, the roles and responsibilities, the functions, and the needed skills of HR have changed. The role has gone from a traditional transactional focus on compensation, hiring and staffing to the new “Knowledge Age” transformational focus on business services and strategic partner role. The new HR professional emphasizes knowing the entire business. HR roles and responsibilities cover administrative services, business services, and strategic partner roles. The administrative service is a product of the old HR. Today HR focuses on the role of strategic…

    • 3036 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Omm 618

    • 777 Words
    • 4 Pages

    Human resources departments face significant challenges as their roles become broader and more strategic in the early 21st century. HR is more than a basic function that involves hiring, training and retaining employees. It is a key element in developing a workforce that aligns with the mission and vision of a business. With increased relevance come increased obstacles.…

    • 777 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    According to Bowman’s Strategy Clock Levis displays Differentiation with price premium. The company has value to its product to justify high costs.…

    • 263 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    The roles of Human Resources (HR) professionals are changing. HR managers were previously viewed as the patrolling unit of executive management. Yaduvanshi (n.d.) says that “their role was associated with personnel and administration functions that organization viewed as paperwork. In this role, the HR professional served executive agendas well, but was frequently viewed as a road-block by the rest of the organization. While some need for this role occasionally remains, much of the HR role is transforming itself.”…

    • 1420 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    SNOW Mountain Case Study

    • 1923 Words
    • 8 Pages

    Times have changed! Organisations are now operating in a much more complex, competitive and challenging environment. All these changes put pressure on the HR departments because they directly target the human side of a business. (Bamberger and Meshoulam, 2000)…

    • 1923 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Nordstrom Case Study

    • 1104 Words
    • 5 Pages

    Nordstrom’s business philosophy could not be achieved without its exceptional employees. Nordstrom has an excellent record in the advancement of women and minorities. In their commitment to diversity they “cultivate an environment where the contributions of every employee, customer and vendor are respected” (Nordstrom Cares, 2011). Their focus on caring for their people even goes to creating a wellness program. The wellness program designed to help employees focus on better eating, better living, and a better sense of balance. Their wellness program provides support through on-site health screening, coaching, and online resources. Nordstrom employees are treated as a part of a family. It is no wonder why Nordstrom continues to be voted Forbes 100 Best Companies to work for.…

    • 1104 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Levi's Versus Lee

    • 2548 Words
    • 11 Pages

    Levi's current marketing strategy focuses on finding a more high profile presence in the form of boutiques located within department stores, with an emphasis on the brand as the strongest element. (www.levis.com, 16/9/05) According to Levi's they wish to "preserve and enhance consumer's impressions of the Levi's brand, the majority of our products will be sold through dedicated distribution, such as…

    • 2548 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    The new economic paradigm is characterised by speed, innovation, quality and customer satisfaction. The essence of the competitive advantage has shifted from tangible assets to intangible ones. The focus is now on human capital and its effective alignment with the overall strategy of organisations. This is a new age for Human Resources. The entire system of measuring HR’s contribution to the organisation’s success as well as the architecture of the HR system needs to change to reflect the demands of succeeding in the new economy. The HR scorecard is a measurement as well as an evaluation system for redefining the role of HR as a strategic partner. It is based on the Balanced Scorecard framework developed by Kaplan and Norton and is set to revolutionise the way business perceives HR. Based on various studies, it can be concluded that firms with more effective HR management systems consistently outperform the competition. However, evidence that HR can contribute to a firm’s success doesn’t mean it is now effectively contributing to success in business. It is a challenge for managers to make HR a strategic asset. The HR scorecard is a lever that…

    • 10087 Words
    • 41 Pages
    Powerful Essays
  • Better Essays

    Levi Strauss & co is the largest maker of brand-name clothing in the world. It has had a long history of being profitable, good to its workers, and charitable to its factory towns. Compared with other companies in the apparel industry. Levis Strauss had been known for generous wages and good working conditions. According to chairman Robert Haas, Levi’s treatment of its workers and concern for their welfare is far greater than in other companies in the industry.…

    • 1318 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Writing Assignment 1

    • 1126 Words
    • 4 Pages

    The main purpose of this article is to identify and inform the reader of the ever prevalent challenges faced by Human Relations Mangers, (HRM), around the globe in today’s new modern, global, business world. Many companies, and their senior leadership alike, still believe that an HR department really doesn’t produce anything and only costs the company a portion of its profits. Human Relations, (HR), departments can and should be much more productive than they have traditionally been. No longer do we have a typing pool next to the water cooler, and a part-time secretary down the hall to keep track of employee information and their stamp-clock time cards. HR departments are taking on duties that have previously belonged to supervisors, and play a vital part of any company that hopes to succeed in the future. Employee training, retention and compensation are all within the HR area of responsibility.…

    • 1126 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Levi and Strauss & Co

    • 831 Words
    • 4 Pages

    Levi Strauss & Co. is a flourishing business. Since the early days, it has been a leader in the garment industry. The original and most famous Levi Strauss product is blue jeans. Jeans have become desirable and even fashionable clothing for not only miners, farmers, and cowboys, but also for movie stars, executives, women, children, and teenagers from all over the world. Throughout its history, however, the company has researched and developed a number of other products. The company now markets a wide range of clothing and accessories, all under the brand name Levi’s. Many new Levi products have been launched over the years. Some of these have succeeded beautifully, but others have flopped completely. The company is still best known, however, as the maker of Levi jeans, the pants that are guaranteed to shrink1, wrinkle, and fade2.…

    • 831 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Levi Strauss Japan

    • 871 Words
    • 4 Pages

    Levi Strauss Japan’s marketing strategy in 1993 had served the company well to gain market share up to this point in time. LSJ focused on the young male consumers of Japan. The company portrayed the jeans as fashion-forward American wear through TV commercials and men’s magazines. The distribution channels were also increasing, including urban specialty jean shops and suburban national chain stores. LSJ also sold vintage American jeans as well as currently trending fashion jeans. The fit of the jeans in Japan were designed specifically to fit Japanese body types.…

    • 871 Words
    • 4 Pages
    Powerful Essays