LGT3106 WMM
How to incorporate warehouse and materials management into corporate social responsibility Student Name: Zhang Xuan
Student ID: 12134034D
Introduction and background
Corporate social responsibility (abbr. CSR) refers a voluntary process of integrating environmental as well as social concerns into company’s business operations and incorporating this concept with interested party (Cruz, 2013). It entails that company should not only concern the profit but should also give back benefit to the environment and society. Over the past years, there has been an apparent increasing social awareness among consumers, which drives organization to keep abreast of this global trend and keep committed to deliver both private and public benefit. In this circumstance, it is no longer acceptable for a corporation to experience economic prosperity in isolation from those agents impacted by its actions. In other word, company is expected to be a good corporate citizen. Therefore, how to incorporate this concept into company’s corporate goal and implement it into operations becomes a big issue.
Penetrating the concept into every concerning activity and party along the value chain is an important aspect when implementing CSR. In this regard, warehousing and materials management, which accounts for around 22% value of entire supply chain (Caters&Rogers, 2008), should play an essential role in the CSR incorporated activities. Moreover, successfully and sustainable managing warehouse will provide a solid base for company to achieve a more sophisticated and strategic CSR goal.
This paper will firstly discuss some general practices and rules of materials and warehousing management in corporate social responsibility and then take Starbucks as a successful example with highly social concerns. Before drawing a conclusion, an analysis concerns how Starbucks’s series of practice and achievement could act as a benchmark or provide enlightens for other companies, or even the
Student ID: 12134034D
Introduction and background
Corporate social responsibility (abbr. CSR) refers a voluntary process of integrating environmental as well as social concerns into company’s business operations and incorporating this concept with interested party (Cruz, 2013). It entails that company should not only concern the profit but should also give back benefit to the environment and society. Over the past years, there has been an apparent increasing social awareness among consumers, which drives organization to keep abreast of this global trend and keep committed to deliver both private and public benefit. In this circumstance, it is no longer acceptable for a corporation to experience economic prosperity in isolation from those agents impacted by its actions. In other word, company is expected to be a good corporate citizen. Therefore, how to incorporate this concept into company’s corporate goal and implement it into operations becomes a big issue.
Penetrating the concept into every concerning activity and party along the value chain is an important aspect when implementing CSR. In this regard, warehousing and materials management, which accounts for around 22% value of entire supply chain (Caters&Rogers, 2008), should play an essential role in the CSR incorporated activities. Moreover, successfully and sustainable managing warehouse will provide a solid base for company to achieve a more sophisticated and strategic CSR goal.
This paper will firstly discuss some general practices and rules of materials and warehousing management in corporate social responsibility and then take Starbucks as a successful example with highly social concerns. Before drawing a conclusion, an analysis concerns how Starbucks’s series of practice and achievement could act as a benchmark or provide enlightens for other companies, or even the
References: Cruz, J. (2013). Modeling the relationship of globalized supply chains and corporate social responsibility. Journal of Cleaner Production, 73-85 Carter, C. R., & Rogers, D. S. (2008). A framework of sustainable supply chain management: moving toward new theory. International journal of physical distribution & logistics managem ent, 38(5), 360-387. Starbucks CSR Report, 2009. Retrieved from http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-reportsannual Cup Recycling | Starbucks Coffee Company. (n.d.). Starbucks Coffee Company. (2013).Retrieved from http://www.starbucks.com/responsibility/global-report/environmental-stewardship/cup-recycling OPPERMAN, J. (n.d.). Where Does That Starbucks Cup Go? - NYTimes.com.Energy and Environment - Green Blog - NYTimes.com. (2013). Retrieved from http://green.blogs.nytimes.com/2010/11/30/what-next-after-tossing-a-starbucks-cup/ Luciano Barin Cruz Dirk Michael Boehe, (2008)."CSR in the global marketplace", Management Decision, Vol. 46 Iss 8 pp 1187 - 1209 Mullins, L. J.,(2002).Management and Organisational Behaviour, 6th edition (Financial Times Prentice Hall, London) Refeenvironmentally sustainable manner while recogn- ising the interests of its stakeholders.1