Business 102 Article Review #2
Carroll, Archie B and Shabanal, Kareem M. (2010). The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice. International Journal of Management Reviews, Blackwell Publishing Ltd and British Academy of Management, pp. 88-105
In “The Pyramid of Corporate Social Responsibility: toward the Moral Management of Organizational Stakeholders”, Archie B. Carroll focuses on studying the nature of corporate social responsibility (CSR) and explains its component parts. He structures his article by first creating “a pyramid of the corporate social responsibility”, then “planning to relate this concept to the idea of stakeholders”, and lastly, “isolating the ethical or moral component of CSR and show how they relate to the three major ethical approaches to management – immoral, amoral and moral” (Carroll 39). He writes this article for the purpose of education his readers how to “manage stakeholders in an ethical or moral fashion” (Carroll 39). I will analyze and clarify why Carroll believes corporate social responsibility is essential in a corporation and support my analysis with examples provided through the text. I believe that Carroll was effective in conveying and explaining his position due to his strong and well-ordered presentation of his article. Carroll emphasizes on the importance of CSR in management and stakeholders throughout his article. He expresses his ideas through the pyramid of corporate social responsibility, which included economic, legal, ethical and philanthropic and how CSR is related to organizational stakeholders and the three moral types in moral management. These three aspects supplement his main idea of how to manage stakeholders in an ethical or moral way. The article starts off with the question of what is the definition of CSR (corporate social responsibility). Many different academics and practitioners had different answers for its definition but Carroll states that CSR is a four-part concept
In “The Pyramid of Corporate Social Responsibility: toward the Moral Management of Organizational Stakeholders”, Archie B. Carroll focuses on studying the nature of corporate social responsibility (CSR) and explains its component parts. He structures his article by first creating “a pyramid of the corporate social responsibility”, then “planning to relate this concept to the idea of stakeholders”, and lastly, “isolating the ethical or moral component of CSR and show how they relate to the three major ethical approaches to management – immoral, amoral and moral” (Carroll 39). He writes this article for the purpose of education his readers how to “manage stakeholders in an ethical or moral fashion” (Carroll 39). I will analyze and clarify why Carroll believes corporate social responsibility is essential in a corporation and support my analysis with examples provided through the text. I believe that Carroll was effective in conveying and explaining his position due to his strong and well-ordered presentation of his article. Carroll emphasizes on the importance of CSR in management and stakeholders throughout his article. He expresses his ideas through the pyramid of corporate social responsibility, which included economic, legal, ethical and philanthropic and how CSR is related to organizational stakeholders and the three moral types in moral management. These three aspects supplement his main idea of how to manage stakeholders in an ethical or moral way. The article starts off with the question of what is the definition of CSR (corporate social responsibility). Many different academics and practitioners had different answers for its definition but Carroll states that CSR is a four-part concept