Kaplan ID: C0357076
LJMU: 480466
Topic: Corporate Social Responsibility- The Evaluation of the Co-operative Bank’s CSR and Ethical Stance
Contents
Page
1. Introduction ………………………………………………………………….. 2
2. Corporate Social Responsibility ……………………………………………... 2 2.1 Carroll’s CSR Models ……………………………………………………. 2 2.2 Modern CSR Argument ………………………………………………….. 3 2.3 Introduction of 3C-SR Model ……………………………………………. 3
3. The Co-operative bank and their Stakeholders ………………………………. 3
4. The Co-operative bank’s CSR and Ethical Finance Analysis ………………... 4 4.1 Sethi’s three-stage schema ……………………………………………….. 4 4.2 The 3C-SR Model ………………………………………………………... 5
5. Conclusion …………………………………………………………………… 6
6. References …………………………………………………………………..... 7
1. Introduction
This report aims to review the corporate social responsibility (CSR) models which managers should consider important when deciding their CSR stance. The report will also review the corporative bank and their stakeholders regarding CSR. The report will then go on to analyse and evaluate the corporative bank’s CSR and ethical position.
2. Corporate Social Responsibility
Corporate social responsibility (CSR) as a topic has received the attention of organisations and managers as a whole. The 1950s marked the start of the modern era of CSR for managers, where Howard R. Bowen (1953) defines social responsibilities in his publication as the businesses’ duty to make decision and follow principles that are acceptable to society. However, Milton Friedman (1970) argued that social responsibilities is for people not businesses, he claims that the only responsibility business managers should have is to use all their resources to maximise profit and increase shareholder’s wealth (Friedman, York Times Magazine, September 13, 1970, pp. 32-34).
2.1 Carroll’s CSR Models
In 1979, Carroll developed a social
References: Figure 1:1 Social Responsibility Categories (Carroll, 1979) [pic] Figure 1.2 Pyramid of corporate social responsibility (Carroll 1991) 2.2 Modern CSR Arguments