Fifty Years of International Business Theory and Beyond FIFTY YEARS OF INTERNATIONAL BUSINESS THEORY AND BEYOND
A. Rugman University of Reading, UK A. Verbeke University of Calgary, Canada Q. Nguyen University of Reading, UK
The aim of this series is to disseminate new research of academic distinction in the fields of international business and strategy. Papers are preliminary drafts, circulated to stimulate discussion and critical comment. Publication in the series does not imply that the content of the paper reflects the views of Henley Business School, the John H. Dunning Centre or the University of Reading.
John H. Dunning Centre for International Business Discussion Paper No. 2011-001 June 2011
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FIFTY YEARS OF INTERNATIONAL BUSINESS THEORY AND BEYOND
Alan M. Rugman (Corresponding author) Professor of International Business Henley Business School, School of Management University of Reading Henley on Thames, Oxon, RG9 3AU, England E-mail: a.rugman@henley.reading.ac.uk
Alain Verbeke Professor of Strategy and Global Management McCaig Chair in Management Haskayne School of Business University of Calgary
Quyen T.K. Nguyen Henley Business School, School of Management University of Reading
Submitted to Global Strategy Journal Acknowledgements: we are pleased to acknowledge helpful comments from two referees, and from Professors Peter Buckley, Mark Casson, Michael-Joerg Oesterle, and Joachim Wolf. We also received helpful comments from participants at seminars at the University of Leeds, York University and the University of Reading. Version: March 31, 2011 ‚Accepted for publication in Management International Review, volume 51, 2011‛ 2
ABSTRACT
As the field of international business has matured, there have been shifts in the core unit of analysis. First, there was analysis at country level, using national statistics on trade and foreign direct
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