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Lifebuoy in India Product Life Cycle Strategies - Essays - Cneto1

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Lifebuoy in India Product Life Cycle Strategies - Essays - Cneto1
In my own understanding, ‘Sex’ and ‘Gender’ is known as the biological status of a person as either male or female based on anatomical characteristics. We instantly recognize a person as a man or woman, girl or boy. After attending several classes, I realized that recognizing the gender is easy, understanding it is not. There have been challenges both to the notion of the social construction of gender identity and to the idea that ‘nature’ only knows two sexes.

Now that we have ‘third gender’ which Walters (1998) defined it as transvestite, transgendered, transsexual and cross-dressers. Cornell (2002) states that gender involves a specific relationship with bodies. This is recognized in the commonsense definition of gender as an expression of natural difference, the bodily difference of male from female. However, gender arrangements are always changing, as human practice creates new situations and as structures develop crisis tendencies. Furthermore, Jürgen Habermas (1976) allows us to identify interests that can be mobilized for and against change, by examining where different groups are located in structure under pressure, and how they have come into being within the structure.

This approach leads to my personal believes that most of the Asian parents in particular including my parents as well are often concerned with understanding their child’s experiences with gender roles. The situation becomes more complex when working with families and individuals in a multicultural context in which there are various specific cultural understandings of gender behaviors and gender development. When it comes to playing our gender roles, my parents are very strict, especially towards my only brother in the family, they strictly do not allowed him to play Barbie dolls (not even male character) or even toy cooking utensil, my mother especially, she does not even allowed my brother to do basic house chore, he only helped to throw rubbish and to wash cars. And this approach

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