Like A Girl Analysis

Nathaly C Perez Luna
Professor Jackie
English 113A
October 15, 2015
Rewriting The Rules of Society
In the commercial ad shown during the 2015 super bowl representing the feminine product “Always”, the phrase “like a girl” was being acted out by young children and teens to show the significance of what it meant or what it means to be or act “like a girl”. In the video there is a group of young children and a group of older kids, which would be the teenagers. The producers ask the older group to show them what it looks like to hit, run, and throw like a girl. Being told to do so, the teenagers show them their interpretation of the phrase and when they acted it out, it was seen as weak and girly; the teenagers seemed to be more judgmental of the
Whether said in either or both ways, it is aimed to make females seem like a fragile symbol in society. In the video “Like a Girl” it provokes a question that is “are women being undermined by bias, prejudice and stereotypes?” Throughout previous centuries women have been given only the remnants of what males receive especially in terms of realism and credibility. It’s stated that to reference to an action with the statement “like a girl” gives the impression that the action is less than that of a male. It gives the message that women are being undermined with the bias that girls, or females in general are not as capable as males. This has been proven as a fact over the course of history because of males’ natural domineering trait and
Ethos uses people whom we trust to make us believe that what they are saying is true. Ethos is shown in the ad by demonstrating the knowledge they have for females. For instance, when they ask both the young and the old groups of kids to act out the actions given, the audience sees the knowledge that they have for females. Towards the end of the video, they go on by showing how women are strong and that “like a girl” is nothing but a phrase that tries to define who females are but does not come across because “like a girl” does not define anyone. The commercial ad not only uses pathos and ethos, it also uses logos in the sense that it logically persuades by reasoning with the audience. An example of how logos is seen in the video is just a thought of how young girls have a mentality that is, being a female is something to be proud of, but later realizes that it is something to be ashamed of due to how society makes women feel, especially when using the phrase “like a