Loacker Quadratini Weaknesses
There are three main weaknesses of the Loacker Quadratini wafer. Firstly, the price of the product is higher than the other wafers in the Australian market since the Loacker company
Insist use the high-quality raw materials that from all over the world. For that reason, the materials may cost much money. On one hand, the high price may cause sales volume decreasing, on the other hand, it could guarantee the high quality. That is a huge weakness that cannot avoid, however, it also could represent the high quality and healthy.
The second point is that the promotion of the product is a weakness. The product does not have a twitter account or Facebook homepage in Australia market. As the analysis before, the targeting group of the Loacker Quadratini
wafer are young people, however, the low visibility in the social media does not benefit to promotion since social media is the main channel for young people to obtain the information. At the same time, the product also has a low cover on other kinds of media channels, which means the promotion of the product is a failure.
The different price between different retailers could be considered as the third weakness of the product. According to the analysis of the price, it could be noticed that the price of the product has a huge different between the Woolworth and Coles, the price of the wool worth is 1.83 per 100g. But in Coles, the price is 3.75 per 100g (Coles, 2017). The huge different price between the retailers may cause consumers to have a fuzzy perceive of the profit and the quality of the product.
Insist use the high-quality raw materials that from all over the world. For that reason, the materials may cost much money. On one hand, the high price may cause sales volume decreasing, on the other hand, it could guarantee the high quality. That is a huge weakness that cannot avoid, however, it also could represent the high quality and healthy.
The second point is that the promotion of the product is a weakness. The product does not have a twitter account or Facebook homepage in Australia market. As the analysis before, the targeting group of the Loacker Quadratini
wafer are young people, however, the low visibility in the social media does not benefit to promotion since social media is the main channel for young people to obtain the information. At the same time, the product also has a low cover on other kinds of media channels, which means the promotion of the product is a failure.
The different price between different retailers could be considered as the third weakness of the product. According to the analysis of the price, it could be noticed that the price of the product has a huge different between the Woolworth and Coles, the price of the wool worth is 1.83 per 100g. But in Coles, the price is 3.75 per 100g (Coles, 2017). The huge different price between the retailers may cause consumers to have a fuzzy perceive of the profit and the quality of the product.