Lockheed Martin is a leading security and defense company based in Bethesda, MD with operations that span the globe. Lockheed Martin experienced a positive turnaround under new CEO Robert Stevens’ leadership, and is now entrenched as a leading competitor in the Aerospace and Defense (A&D) industry. They maintain an extensive business portfolio and continue to increase shareholder value. However, recent issues with contract mismanagement and cost overruns involving the government F-35 program leave a negative outlook on their operations. They also face increasing pressure to acquire and retain key employees from a diminishing talent pool. Government budget cuts threaten to hurt revenues, thus making it important for them to find new revenue streams.
Problems 1. Contract Mismanagement 2. Overreliance on U.S. government 3. Unattractive to key talent
Industry Analysis
Lockheed Martin operates in the Aerospace and Defense industry. It is highly competitive with the key success factors being innovation, quality of management, contract management, attracting and retaining key workers, and program performance. (See appendix 2 for industry matrix)
The Aerospace and Defense Industry is best defined as an Oligopoly, while the civil aerospace sector is defined by a Duopoly. 90 percent of industry revenues come from the twenty largest companies (Hoovers, 2011). There is no one SIC code that best fits the industry due to the various sources of revenue within the industry. The SIC codes that apply are: 3761 guided missiles and space vehicles, 3721 aircraft, 3724 aircraft engines and engine parts, 3728 aircraft parts and equipment, 3764 space propulsion units and parts, 2769 space vehicle equipment. The industry as a whole is made up of around 1300 companies, most of which specialize in few areas, such as engines and navigation systems, and are subcontractors to the largest companies (Hoovers, 2011).
Major players in the industry starts
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