Loctite Case for Understanding B2B

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8. Loctite:A Marriage of Technology and Marketing Skins
TECHNOLOGY AND HISTORY

In 1953, Professor V.Krieble retired from the Department of Chemistry at Trinity College in Connecticut and began experimenting with various compounds. One of'his patented inventions was an unusual anaerobic-a chemical that remains in a liquid state while exposed to air but turns into a tough, binding solid in the absence of air. This chemical, which he called "Loctite," would lock

nuts and bolts against loosening from vibration. In the beginning; no one believed that a liquid could do the job that Loctite was claimed to do. But it did, and the result was phenomenal. Today Loctite offers a series of "amazing chemicals"that keep metal assemblies together. These compounds can and do replace lockwashers, gas~~ts, tape, rivets, screws, and other mee chanical fastenerS. The adhesives and sealants the company offers rely on the fourth generation of

This case is based in part on a longer report developed in 1991 by Ramune Kubiliunasat The Freedonia Group, Cleveland, Ohio. It is also based on various Loctite publications, including annual reports, product brochures, catalogs, and journal articles. This version was developed by An GASKET'

SEALANT GUIDE Import OE Endorsed Non-Hafdening Formula

19971 81998 t/ t/

t/ t/ t/ t/ t/ t/ t/ II' t/

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Hardening Formula Threa Sealant
Positioning t/' t/
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For Gasket

. t/ 400°F t/ t/ t/ 400°F t/ t/ t/ 400°F t/ t/ t/ t/ 350°F

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Gasket Sealant
Temperature Range

t/ 600°F t/ t/

t/ 400°F II' t/ 300°F t/ t/ 450°F t/ tI'

Withstands
Sensor Safe

High Pressures

Source; Loctite Auto p.4.

+ Consumer

Group Product

Catalog

1992 (Cleveland~

Loctite Corporation)

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CASE8 . LOCTITE

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701

anaerobics to provide very strong bonding. The compounds span a range of functions and perforin wt;ll under