Lord Rama

A sacred place that attracts lakhs of devotees from all over the world, it is the abode of Lord Rama (The seventh incarnation of SriMahavishnu). This hill place which is encircled by holy river Godavari flowing towards southern direction is the famous shrine Bhadrachalam-The name derived from Bhadragiri (Mountain of Bhadra-a boon child of Meru and Menaka). According to an Ithihasas, the significance of this shrine dates back to the Ramayana Era. This coherent hill place existed in "Dandakaranya" Of Ramayana period where Rama with his consort Sita and brother Laxmana had spent their vanavasa- and Parnashaala(the place connected to the famous Golden Deer and the place from where Sita was abducted by Ravana.) is also in the vicinity of this temple site. It is at this Mandir site that, long after Ramavatara, Bhagawan Mahavishnu manifested Himself as Rama again to fulfil a promise He made to His Bhakta Bhadra, who continued his Tapas through Yugas, praying for the grace of the Bhagawan Sri Ramachandra murthy.
Exigency of Incarnation: The history depicts that the need emerged for the incarnation of Vykuntha Rama to fulfill a long desire of his ardent devotee Bhadra.
Maharishi Bhadra: Bhadra performed penance at the bank of river Godavari in this " Dandakaranya" to get grace of lord Rama and subsequently in the countenance of his beloved God-the exulted "Rishi" implored Rama to be seated on his head. But Rama who was in search of his consort Sita, gave promise to his Bhakta that his desire would be fulfilled on his way back, after finding Sita and accomplishing the process of punishing the wicked Ravana and establish 'Dharma'. Thus the sage had been in continuation of the frightened penance as Rama could not accomplish the promise in Ramavatara. Then, Sri Mahavishnu manifested himself as Vykuntha Rama and rushed to his devotee Bhadra, signaling his arrival by blowing 'Shanku'(Conch), accompanied by his consort Sita and brother Laxmana, resembling that of 'Gajendra