Preview

Louis Vuitton Brand

Better Essays
Open Document
Open Document
1492 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Louis Vuitton Brand
Which tools Louis Vuitton used to advertise their brend in general? Is it successful?

The modern world is inconceivable without advertising. It is plays a very important role in the development of business opportunities. Today, in addition to television advertising, one of the most popular is Social Media. So, one of the most famous, the most demand and the most expensive luxury brand- Louis Vuitton is a french fashion house which specializig in the manufacture of luggage and bags, clothes and accessories uses all advertising options, thereby developing their brand. Louis Vuitton founded his brand in 1954. Today this brand represented in more than 53 countries and ranked 10th in the worlds most valuable brands in the list of Forbes. Now the comapny is part of the international holding company. In 1998 company expends the scope of entiring into a new market sector.It was promotes the appereance not only of handbags and luggage, but also clothes, shoes and accessories. Today as it was 150 years ago , the product made by hand. You can buy one of the luxury brand known things only in official shops, to counter the immense popularity of counterfeit products. It is well known that of all the products which carry the initials Louis Vuitton only one percent is original products. Furthermore, need to know that the company has never offered discounts on their products and they do not sell their bags in Duty free shops. Perhaps, everyone today would like to have a bag from Louis Vuitton, but who are the real owners of these things? Who can afford his luxury? Of course, the biggest succes of the brand is enjoyed by very wealthy buyers. Repeadely this famous bags appered on the pages of magazines in the hands of very important personalities. But today, people of moderate means who want to replenish their wardrobe with original Louis Vuitton can do it. Unlike brands such as Chanel or Hermes, in Louis Vuitton prices start from 500-600 dollars, which allows to buy

You May Also Find These Documents Helpful

  • Good Essays

    In the early 1600s, companies that were given charters by the British crown established colonies in North America. These colonies served to provide the mother country with raw materials. Previously, the only people who could afford come to America were wealthy people. With the idea of indentured servitude developed by joint-stock companies, anyone willing to work for a certain number of years could come to the New World. This system worked for numerous years, however, according to a graph of servants and slaves per probate inventory in York County, Virginia, from the years 1665 to 1695, the number of indentured servants decreased immensely while, from 1680 to 1895, the number of slaves increased. (Doc 1) The graph serves to show the progression…

    • 197 Words
    • 1 Page
    Good Essays
  • Good Essays

    A buret was rinsed with water and then with a small amount of the NaOH solution. Then the buret was filled with NaOH. The initial volume was read and recorded and the buret was labeled as BASE.…

    • 716 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Coach-Industry Analysis

    • 467 Words
    • 2 Pages

    Companies that produce accessories and handbags have to work very hard at keeping up with the latest fashions and making sure that they are designing items that their target market wants. The market for handbags and accessories is very large. Not only do women purchase these items for themselves, but men also purchase them for the women on such occasions as birthdays, anniversaries, Valentine’s Day, Christmas, etc. These brand name handbags such as Coach and Louis Vuitton come with a hefty price, but consumers still buy them. What makes these designer bags worth the extra money? Today there is more of a focus on the name of the designer and how much you paid for it. Rivalry among luxury handbag and accessory makers is becoming increasingly stronger. There is competition of who has the strongest brand name and the newest products. The real struggle comes when you offer too many discounts and the products no longer are seen as being a luxury item.…

    • 467 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Throughout Go Ask Alice, the diarist explores a darker and more ominous side of human nature, one that is often disturbing and shocking. I believe the theme statement, “All the good in the world becomes transparent, as evil invades with an impossible potency” properly reflects the themes shown to us in the novel. Written as the diary of a fifteen year old girl, it has an aspect of immaturity that causes events in her personal life to be exaggerated to an extent. Because of this, evil becomes the more prominent fixture in her life. It consumes every fiber of her being and becomes impossible to escape. She eventually turns to drugs, finding a temporary diversion from reality. This counterculture she experiences, seduces her with a fantasy world filled with ecstasy…

    • 745 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Q. What distinctive resources and capabilities has LVMH developed or acquired that distinguish it from its competitors? What is its competitive advantage? What is the key to the corporation’s success?…

    • 392 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Burberry Case Study

    • 5112 Words
    • 17 Pages

    Nagasawa, Shin’ya (2008), Luxury Brand Strategy of Louis Vuitton: Graduate school of Commerce, Waseda University Tokyo, Japan.…

    • 5112 Words
    • 17 Pages
    Better Essays
  • Good Essays

    LV has recently launched an online store, through its main website, as an authorized channel to market its products. Louis Vuitton's use of personalised e-commerce shows marketers how luxury brands can preserve their exclusive shopping experience and inspirational brand image online.…

    • 678 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Louis Vuitton, as one of the leading luxury brands in the world, it is also one of the most well-known and the most legendary fashion houses in the world with one of the richest history. It began over 150 years ago, where the Louis Vuitton started his career as a trunk maker in France. When he was an intern, he has extraordinary skill to the craft box for packing clothes made for the royalty. His skill in making the boxes and, of course, originality was the reason why he was able to build a strong foundation for him to start the Louis Vuitton empire. The increasing popularity of traveling during the 19th century also contributed to the success achieved by Louis Vuitton. He had to expand his factory within a few years and relocating to Asniéres…

    • 311 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Many of today’s prestige brands were started a century or more ago, and usually one-person operating the brand. The products sold were handcrafted by skilled artisans, usually preserved for the aristrocratic world of royalty and old money. Today, many of these brands are run by corporations which have transformed these small sized businesses into thriving multi-billion dollar retail brands. Their products are easily accessible as they are readily available at retail stores found on main city streets, in…

    • 1907 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Gucci Case

    • 514 Words
    • 3 Pages

    Adjusting the brand messaging of the Gucci Group brands could prove very beneficial due to the economic crisis present. Looking back at the Great Depression, as described in Thomas O’Guinn’s Ad Age article With Populism’s Rise, Prada’s Falls, the smart luxury brands were branded as something other than wealth. Gucci could act in a similar fashion and transform the messaging of the Gucci brands to communicate the products’ functional benefits and high level of quality. This would detract from the status of the Gucci brands and make consumers feel as though they are buying high quality leather goods rather than a status symbol that would be frowned upon during the current economic environment. It is important to note that this change in brand positioning to functional benefits could possibly detract from the high fashion appeal of the Gucci Brands, alienating a large portion of Gucci’s consumer base.…

    • 514 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Louis Vuitton Essay

    • 2062 Words
    • 9 Pages

    Almost everybody in the world knows the brand Louis Vuitton and can recognize the famous logo and patterns they use on bags. Louis Vuitton is the most valuable luxury brand in the world, followed by Hermes and Rolex. Over the years famous people and rich people who have excessive amounts of money on their bank accounts, have bought their products. If the average person on the street would have to describe a stereotype of the Louis Vuitton owner the description would probably be in this direction; the owner would wear designer clothes, big sunglasses and the Louis Vuitton bag over their shoulder with a Chihuahua in it. I choose this brand because I’m curious about this product. What would be the costs to design a Louis Vuitton handbag? How are these bags produced and why are their retail prices so high? So basically what I want to know: is the Louis Vuitton bag ‘’just’’ an expensive bag or is there something more to this product? During this essay I will look at different subjects; economy, ecology, ergonomics, ethics and aesthetics. I will also give my honest opinion to give the reader and an idea of my perspective about these subjects.…

    • 2062 Words
    • 9 Pages
    Better Essays
  • Better Essays

    There are hundreds of handbags being offered to luxury brand consumers each season, but to most women options are necessary and even recommended. Also, these women are constantly changing their bags especially with different seasons; and handbag retailers like Chanel, Gucci, and Celine offer these products, which always seem to be more versatile and improved. Each season luxury brand, Chanel redesigns and innovates new styles in which they advertise them with tasteful celebrity ads. Chanel advertises in more magazine spreads then television commercials; although they market their perfume more frequently on commercials. Marketing for Chanel or other luxury handbags are never advertised on the radio and speaking for most women don’t believe marketers have taken the concept too far. In…

    • 13125 Words
    • 53 Pages
    Better Essays
  • Good Essays

    SWOT Analysis Of LVMH

    • 781 Words
    • 4 Pages

    LVMH, being a huge conglomerate, does operate in a different luxury markets, offering variety of products for their customers. The whole LVMH group is focusing on items that would be demanded by high-income customers. According to Pan & McCauley (2005) brands played an important role in the luxury industry, as buyers in this segment bought not only the product but also its associated values in terms of class-consciousness, emotional and artistic appeal, a unique design and a cultured and refined taste (p. 1).…

    • 781 Words
    • 4 Pages
    Good Essays
  • Best Essays

    This paper will explore the issues related to luxury brands and social responsibility, with a particular focus on LVMH Moët Hennessy Louis Vuitton, the world‟s largest…

    • 2488 Words
    • 10 Pages
    Best Essays
  • Good Essays

    Armani Brand

    • 648 Words
    • 3 Pages

    This second part of the situation analysis will focus on the Armani perfume SWOT : we describe the main strengths, weaknesses, opportunities and threats but not all the existing points because it would be too long and uninteresting.…

    • 648 Words
    • 3 Pages
    Good Essays