Low Income Community

Low income community is the target market for extreme value retailers like Dollar General and Family Dollar. But they also serve the rural and urban shoppers that belong to low-to-middle-income families, ethic groups and older customers with fixed incomes. The low income families experience significant higher levels of material hardships than families one rung father up the economic ladder – families with incomes two to three times the poverty level. They tend to skip meals or not being able to pay for food. Most of them have low economic positions and are more likely to have large families with three or more children. Considering that they don’t earn that much, they still have to meet their basic expenses. Taking into