Low Market Share of iPhone in Indian Market
Marketing Research Assignment
Topic : Low Market Share of iphone in Indian Market
Note : This research is only based on the secondary data sources mentioned at the end of this report. Defining the Management Problem
Apple is the world’s largest manufacturer of the smart phones known as iphones. It frequently launches its new version after every 2-3 years with much improved and latest features for the consumers every time. It is a market leader in iphones and other products like ipads and ipods with almost 50% market share in US itself. Since the launch of its first version in June 2007 the sales of iphone has increased from 0.27 million to 31.2 million till Q3 2013.
However despite being a market leader in the smart phones market across the world, iphone is facing a major challenge in the Indian Market :
Market share of iphone is very low in India (around 3% only) : iphone lies at third position in the indian smart phones market with a market share of around 3%, followed by Android (91%) and Windows phone ( 5%).
We will be conducting a research with the following steps :
The possible reasons for a low market share of Apple’s Ipone in India( Exploratory research/ Situation Analysis)
To list all the Research Objectives to find out the customer behaviour and psychology when buying a mobile phone
Preparing the questionnaire to collect the Data from a sample of customers
Collecting the Data through field surveys and interviews with the customers (face to face or on phone or through e-mails etc)
Analyse the data through various statistical methods (Descriptive research)
Write and submit the report with all the solutions and conclusions
Situation Analysis 1) Low Market Share
Market Share is defined as the ratio of sales volume generated for a particular product to the total sales volume generated from all the competitive products in the market for a fiscal year . It is measured in terms of the
Topic : Low Market Share of iphone in Indian Market
Note : This research is only based on the secondary data sources mentioned at the end of this report. Defining the Management Problem
Apple is the world’s largest manufacturer of the smart phones known as iphones. It frequently launches its new version after every 2-3 years with much improved and latest features for the consumers every time. It is a market leader in iphones and other products like ipads and ipods with almost 50% market share in US itself. Since the launch of its first version in June 2007 the sales of iphone has increased from 0.27 million to 31.2 million till Q3 2013.
However despite being a market leader in the smart phones market across the world, iphone is facing a major challenge in the Indian Market :
Market share of iphone is very low in India (around 3% only) : iphone lies at third position in the indian smart phones market with a market share of around 3%, followed by Android (91%) and Windows phone ( 5%).
We will be conducting a research with the following steps :
The possible reasons for a low market share of Apple’s Ipone in India( Exploratory research/ Situation Analysis)
To list all the Research Objectives to find out the customer behaviour and psychology when buying a mobile phone
Preparing the questionnaire to collect the Data from a sample of customers
Collecting the Data through field surveys and interviews with the customers (face to face or on phone or through e-mails etc)
Analyse the data through various statistical methods (Descriptive research)
Write and submit the report with all the solutions and conclusions
Situation Analysis 1) Low Market Share
Market Share is defined as the ratio of sales volume generated for a particular product to the total sales volume generated from all the competitive products in the market for a fiscal year . It is measured in terms of the