Lush Male Storm
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Male Storm Form LUSH
Introduction
In May of 1995, Lush’s fresh products were officially launched, and today we have over 700 shops in 46 countries across the globe (Lush, 2012). The Lush Male Storm is coming now this winter, we are launching new fresh products for male cosmetics market! In many years, men just can chose their cosmetics under the women products or brands which written " for men" on the products, but now we will create a range of fashion products only for men. Why women like cosmetics product? Because making beaut for men. Now, it should be changed, men can use cosmetics products to attract women as well. So, Lush's male products is not only for men, but also for woman who is loved by a man.
We will keep making products from fresh, organic fruit and vegetables, the finest essential oils and safe synthetics for our male products. We invent our own products and fragrances. We make them using little or no preservative or packaging, using only vegetarian ingredients, and tell you when they were made (Lush, 2012). And I would like to make some changes for male products packaging, because women are most sensibility and we have done it well on our female products packaging, but most men are like reasonable consumption. We need more useful details on our male products packaging. We will keep buying ingredients only from companies that do not commission tests on animals and in testing our products on humans.
Not only must the company relate constructively to customers, supplier, and dealers, it must also relate to a large number of interested publics. A public is any group that has an actual or potential interest in or impact on a company's ability to achieve its objectives ( KOTLER&KELLER, 2012: 549). So the public relation campaign is very important to our new products launching. Very luck that there are tow big events ( The London Olympic Games and UEFA European Championship), which are good opportunities for our new
Male Storm Form LUSH
Introduction
In May of 1995, Lush’s fresh products were officially launched, and today we have over 700 shops in 46 countries across the globe (Lush, 2012). The Lush Male Storm is coming now this winter, we are launching new fresh products for male cosmetics market! In many years, men just can chose their cosmetics under the women products or brands which written " for men" on the products, but now we will create a range of fashion products only for men. Why women like cosmetics product? Because making beaut for men. Now, it should be changed, men can use cosmetics products to attract women as well. So, Lush's male products is not only for men, but also for woman who is loved by a man.
We will keep making products from fresh, organic fruit and vegetables, the finest essential oils and safe synthetics for our male products. We invent our own products and fragrances. We make them using little or no preservative or packaging, using only vegetarian ingredients, and tell you when they were made (Lush, 2012). And I would like to make some changes for male products packaging, because women are most sensibility and we have done it well on our female products packaging, but most men are like reasonable consumption. We need more useful details on our male products packaging. We will keep buying ingredients only from companies that do not commission tests on animals and in testing our products on humans.
Not only must the company relate constructively to customers, supplier, and dealers, it must also relate to a large number of interested publics. A public is any group that has an actual or potential interest in or impact on a company's ability to achieve its objectives ( KOTLER&KELLER, 2012: 549). So the public relation campaign is very important to our new products launching. Very luck that there are tow big events ( The London Olympic Games and UEFA European Championship), which are good opportunities for our new