Marketing Plan Lush Cosmetics
THAMES VALLEY UNIVERSITY
HND BUSINESS
A year marketing plan to take Lush cosmetics forward
9625669
SIMON DAVID MARFO
Contents
1. Introduction 2.2.1. Lush cosmetics history 2.2.2. Purpose of the marketing plan 2.2. Lush cosmetics mission statement 2.3.3. Lush cosmetics market
2. Situational Analysis
2.1. Current product analysis
2.2. Product description
2.3. Current pricing strategy
2.4. Current products pricing
2.5. Current distribution
2.6. Current promotion
3. Current target market analysis
3.1. Target market approach
3.2. Strategic advantage
3.3. Demographic profile
3.4. Target customers
3.5. Product position map
3.6. Customer attitude
3.6.1. Customer satisfaction survey
3.7. Purchasing process
3.8. Market size and forecast
3.8.1 Size and forecast
3.9. Beauty retailer’s prospects
4 Current competitors analysis
4.1. Current competitors
4.1.1. Lush competitors table
4.2. Competitive advantage
5. External forces analysis 5.1. Environmental factors 6. Summary
7. Marketing strategy and objectives 8.1. Marketing strategy 8.2. Financial objective 8.3. Marketing objective 8.4. Identifying Lush marketing strategy
8. Determine marketing objective
9. Marketing strategy
10. Tactical marketing programs
11.1. Target market
11.2. Product
11.3. Promotion
11.4. Place
11.4.1. Direct sales
11.4.2. Indirect sales
11.5. Price
11.5.1. Online prices
11.5.2. Indirect sales prices
11.5.3. New price list
12. Cost
13. Advantages
14. Implementation
15. Control
16. Evaluation
17. References
1. Introduction
This marketing plan will introduce the steps which will help to take Lush cosmetics forward in the year July 2010 to June 2011. The plan will analyse Lush cosmetics current situation (internal and external
HND BUSINESS
A year marketing plan to take Lush cosmetics forward
9625669
SIMON DAVID MARFO
Contents
1. Introduction 2.2.1. Lush cosmetics history 2.2.2. Purpose of the marketing plan 2.2. Lush cosmetics mission statement 2.3.3. Lush cosmetics market
2. Situational Analysis
2.1. Current product analysis
2.2. Product description
2.3. Current pricing strategy
2.4. Current products pricing
2.5. Current distribution
2.6. Current promotion
3. Current target market analysis
3.1. Target market approach
3.2. Strategic advantage
3.3. Demographic profile
3.4. Target customers
3.5. Product position map
3.6. Customer attitude
3.6.1. Customer satisfaction survey
3.7. Purchasing process
3.8. Market size and forecast
3.8.1 Size and forecast
3.9. Beauty retailer’s prospects
4 Current competitors analysis
4.1. Current competitors
4.1.1. Lush competitors table
4.2. Competitive advantage
5. External forces analysis 5.1. Environmental factors 6. Summary
7. Marketing strategy and objectives 8.1. Marketing strategy 8.2. Financial objective 8.3. Marketing objective 8.4. Identifying Lush marketing strategy
8. Determine marketing objective
9. Marketing strategy
10. Tactical marketing programs
11.1. Target market
11.2. Product
11.3. Promotion
11.4. Place
11.4.1. Direct sales
11.4.2. Indirect sales
11.5. Price
11.5.1. Online prices
11.5.2. Indirect sales prices
11.5.3. New price list
12. Cost
13. Advantages
14. Implementation
15. Control
16. Evaluation
17. References
1. Introduction
This marketing plan will introduce the steps which will help to take Lush cosmetics forward in the year July 2010 to June 2011. The plan will analyse Lush cosmetics current situation (internal and external
References: Live hearing from Lush marketing director Lush.co.uk Lush Times Keynote.com Mintel.com Module handouts