MKT 571: New Product Launch Marketing Plan
New Product Launch Marketing Plan
MKT/571
Introduction
The new product launch marketing, is a product, it has to be external to iPod, iPhone or any cell phone device. The product can send a message to display on the cell phone or iPod warning the user that the sound level is high dangerous to the ears. iPod Market needs and Market Growth.
The current technology is focused on the electronic youth culture, in order to have a convenient product according to the actual customers’ daily life; engineers have designed sophisticated devices on its electronic artifacts. The music industry is not an exception, the music market is now replacing its CD for digital musical.
Apple Inc. has developed an iPod device able to keep hundreds of music CD’s on it. It fits in small pockets, satisfying numerous customers’ needs for an easily portable device. The iPod has advantages like, it’s a small device, lightweight, cheaper than an iPhone with high-quality audio. It is an appealing choice for the enthusiastic customers that are looking for a high-fidelity sound and who are constantly looking for a high-quality music experience wherever they go. Also includes the Safe iPod Volume limit that lets the customer set the volume limit, depending on ear buds and headphones. …show more content…
SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are an inventory check on the company’s internal stance. Opportunities and threats are based on where the company stands on an external view point. “Distinguish between where your organization is today, and where it could be in the future. Keep your SWOT analysis short and simple, and avoid complexity and over-analysis since much of the information is subjective.” (Investopedia,
MKT/571
Introduction
The new product launch marketing, is a product, it has to be external to iPod, iPhone or any cell phone device. The product can send a message to display on the cell phone or iPod warning the user that the sound level is high dangerous to the ears. iPod Market needs and Market Growth.
The current technology is focused on the electronic youth culture, in order to have a convenient product according to the actual customers’ daily life; engineers have designed sophisticated devices on its electronic artifacts. The music industry is not an exception, the music market is now replacing its CD for digital musical.
Apple Inc. has developed an iPod device able to keep hundreds of music CD’s on it. It fits in small pockets, satisfying numerous customers’ needs for an easily portable device. The iPod has advantages like, it’s a small device, lightweight, cheaper than an iPhone with high-quality audio. It is an appealing choice for the enthusiastic customers that are looking for a high-fidelity sound and who are constantly looking for a high-quality music experience wherever they go. Also includes the Safe iPod Volume limit that lets the customer set the volume limit, depending on ear buds and headphones. …show more content…
SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are an inventory check on the company’s internal stance. Opportunities and threats are based on where the company stands on an external view point. “Distinguish between where your organization is today, and where it could be in the future. Keep your SWOT analysis short and simple, and avoid complexity and over-analysis since much of the information is subjective.” (Investopedia,