This Report is based on the Mahindra motors private limited company in India, which company wants to start their business in New Zealand. In this report we will discuss about the Company that produces namely heavy vehicles like trucks, luxury cars, buses and tractors. Then we will talk about the company products and services offered goals, strength and weakness, competitors, marketing strategy. Then Conclusion will be consequent and places are accepted available.
We will talk about Mahindra motors named company that produces the heavy vehicles in India. This is a famous Company of India having a high overgrown in the market. It produces number of different models of the cars, buses and tractors. Mahindra have main headquarter in Mumbai Maharashtra (India). It is a progressing company and has a greater race with the top ranked companies of different countries in the four wheels vehicle’s world.
Background of the Company:-
Mahindra group limited was found in Ludhiana as Mahindra by brothers K.C. Mahindra and J.C. Mahindra brothers. The company industrial its first profitable vehicle in 1954. Mahindra motors entered the passenger vehicles market in 1991. The company in 1998 launched the first fully local Indian passenger’s car, the Indica that’s first fully indigenous Indian passenger car. Its excellent fuel economy, powerful engine and an aggressive marketing strategy made it one of the best selling cars in the history of the Indian motors industry.
Motivation:-
The reasons behind chosen the company are that the survey will help the organisation in making the positive remark. Each and every organisation uses this process to increase the output, performance. Organisation wants to have the maximum of their resources. So they motivate employees to do the best. Industry Performance in New Zealand:-
Well Mahindra motors wants to start their company in New Zealand which is largest automobiles company in India. The