Malabon Mareting
Case Study
In
Marketing Management
(Malabon Marketing Inc.)
-Group II- Submitted by : Caña, Rossel Cunanan, Lady Anne David, Rina Pearl Dela Vega, Kevin Raymart Delen, Arien Delos Santos, Banessa
Dionela, Pennie
Estrada, Maria
Fenomeno, Katelyn Joy
Francisco, Christian Kervin
Problem : Decision-making (expansion of product line)
Areas of Consideration :
* Strength * Malabon Marketing Inc. is a stable company and it is known as an independent soy sauce dealer in the business industry. * The company can provide the wants and needs of the consumers * They earn higher profit in their product lines.
* Weaknesses * The conflict of the decision-making between the three brothers. * They only have limited funds to expand more of their business.
* Opportunities * If the company can expand their business line, they can gain more profit
* Threats * They are not sure whether their decision making of expanding one of their business would give benefits to them. * If the company choose wrong the product line for the expansion of their business it can cause net loss or else bankruptcy
Alternative Courses of Action
1. They should call a meeting of all the board members of the company. 2. They should go for the expansion of the grocery line. 3. Ask for a help of a consultant for the decision making
Recommendation : Therefore, we recommended that we will apply our ACA #1 which is the Malabon Marketing Inc. will call a meeting of all the board members about the decision making of the expansion of the business.
Action Plan : Person in charge Action 1. Top management do a proposal and strategy about the business line 2. Top management meeting with the board of directors,
Stockholders and investors 3. Top management hire new employees for the expansion of the
In
Marketing Management
(Malabon Marketing Inc.)
-Group II- Submitted by : Caña, Rossel Cunanan, Lady Anne David, Rina Pearl Dela Vega, Kevin Raymart Delen, Arien Delos Santos, Banessa
Dionela, Pennie
Estrada, Maria
Fenomeno, Katelyn Joy
Francisco, Christian Kervin
Problem : Decision-making (expansion of product line)
Areas of Consideration :
* Strength * Malabon Marketing Inc. is a stable company and it is known as an independent soy sauce dealer in the business industry. * The company can provide the wants and needs of the consumers * They earn higher profit in their product lines.
* Weaknesses * The conflict of the decision-making between the three brothers. * They only have limited funds to expand more of their business.
* Opportunities * If the company can expand their business line, they can gain more profit
* Threats * They are not sure whether their decision making of expanding one of their business would give benefits to them. * If the company choose wrong the product line for the expansion of their business it can cause net loss or else bankruptcy
Alternative Courses of Action
1. They should call a meeting of all the board members of the company. 2. They should go for the expansion of the grocery line. 3. Ask for a help of a consultant for the decision making
Recommendation : Therefore, we recommended that we will apply our ACA #1 which is the Malabon Marketing Inc. will call a meeting of all the board members about the decision making of the expansion of the business.
Action Plan : Person in charge Action 1. Top management do a proposal and strategy about the business line 2. Top management meeting with the board of directors,
Stockholders and investors 3. Top management hire new employees for the expansion of the