Malev Hungarian Airlines
Malev Hungarian Airlines
Outline * History * Situation Analysis * Environmental Scanning * External Scanning * Internal Scanning * IFAS, EFAS, SFAS * Strategies, New Mission & Objectives * Portfolio Analysis * BCG Matrix * Strategy Implementation
History
Malev Hungarian Airlines (Magyar Légiközlekedési Vállalat) was founded in 1946 as the principal airline and flag carrier of Hungary until its bankruptcy in 2012. Located in Budapest International Airport, the airline flew to more than 45 destinations in 34 countries, with a fleet of 22 aircrafts.
Hungarian civil aviation was led by small firms such as Aero Rt. (in 1910), Maefort and Malert. However, because of WWII, these airlines were not able to continue their operations and were forced to suspend their flights & services. March 1946 witnessed the foundation of the Hungarian-Soviet Civil Air Transport Joint Stock Company (Maszovlet), later known to be Malev. In 1956, Malev was created through the acquisition of all Soviet shares in Maszovlet. The airlines continued to expand in its fleet, with buying more aircrafts, as well as expanding in its destinations, by extending flights to cover nearby countries.
With the fall of the Soviet Union, Malev stopped operating with Soviet-built aircrafts, such as Tupolev and Illyushin, and began using “western”-built aircrafts, such as Boeing. This move showed clearly that the country, amid 1989 political changes in the country, was trying to get out of the shadow of the Soviet Union, with most of the central European countries struggling to get rid of their communist regimes.
In 1984, Malev was admitted as a full-right member of the International Air Transport Assocatioan (IATA), and by 1990, Malev was carrying over a million passengers per year, reaching 40 destinations in 30 countries, it also managed to be among the top 10 Hungarian companies. In 1992, Malev acquired new Boeing aircrafts and started
Outline * History * Situation Analysis * Environmental Scanning * External Scanning * Internal Scanning * IFAS, EFAS, SFAS * Strategies, New Mission & Objectives * Portfolio Analysis * BCG Matrix * Strategy Implementation
History
Malev Hungarian Airlines (Magyar Légiközlekedési Vállalat) was founded in 1946 as the principal airline and flag carrier of Hungary until its bankruptcy in 2012. Located in Budapest International Airport, the airline flew to more than 45 destinations in 34 countries, with a fleet of 22 aircrafts.
Hungarian civil aviation was led by small firms such as Aero Rt. (in 1910), Maefort and Malert. However, because of WWII, these airlines were not able to continue their operations and were forced to suspend their flights & services. March 1946 witnessed the foundation of the Hungarian-Soviet Civil Air Transport Joint Stock Company (Maszovlet), later known to be Malev. In 1956, Malev was created through the acquisition of all Soviet shares in Maszovlet. The airlines continued to expand in its fleet, with buying more aircrafts, as well as expanding in its destinations, by extending flights to cover nearby countries.
With the fall of the Soviet Union, Malev stopped operating with Soviet-built aircrafts, such as Tupolev and Illyushin, and began using “western”-built aircrafts, such as Boeing. This move showed clearly that the country, amid 1989 political changes in the country, was trying to get out of the shadow of the Soviet Union, with most of the central European countries struggling to get rid of their communist regimes.
In 1984, Malev was admitted as a full-right member of the International Air Transport Assocatioan (IATA), and by 1990, Malev was carrying over a million passengers per year, reaching 40 destinations in 30 countries, it also managed to be among the top 10 Hungarian companies. In 1992, Malev acquired new Boeing aircrafts and started