Management

Today, almost people in the world concentrate on monitoring, discussing, and considering steps of economy, scale of economy, or even developmental speed of it. Everyone wants to make an epoch with faster development of economy but this fluctuation of it may also become a big problem. There are more and more business organizations entering to market nowadays, the business is getting tighter and this hence leads to the increasingly fierce competition among organizations. These organizations have to face more challenge about workforce, management, operation, markets, or even environment. Competitive advantage is also an important factor that an organization needs to consider to survive in this competitive economy. Organizations have to use their information system intelligently about their relationships and workforce, improve their strategic behaviours and also managerial methods. In this situation, Netflix is one of companies that are successful by following rational steps that were proposed before. This assignment uses two theories about “customer relationship management” and “human resource management process” to describe The Netflix case clearer. In this case, “DON’T LEAVE IT TO CHANCE” written by Ian Brooks and “UNEQUAL PAY LEVELS MAY ENTAIL A COSTLY PENALTY” of Rita Zeidner will be applied to discuss more about these theories.

Many organizations now use the principles of customer relationship management to establish and maintain high standards of customer service (Customer relationship management, 2010, p.523). They know how important customer relationship management is and try to improve and raise quality of customer service or customer care. These two factors should be considered as sources of competitive advantage, which describe the ability to do better than one’s competitor. “For without customer care and customer service, there is no customer to manage by Customer relationship management” (Brooks, I.2007). According to “DON’T LEAVE IT TO CHANCE”, Dr