1. Organisational Purpose, Function and Structure 3
1.1. Organisation structure of Sunshine management 3
1.2. Characteristics of Sunshine organisation 5
1.3. Business functions in Sunshine management 7
1.4. Business processes in Sunshine management 9
1.5. Business objectives of information system application for Sunshine 11
2. Information Systems: Solution and Improvement 14
2.1. Links of IS application 14
2.1. (i) Comparison and contrast of the uses of ERP, SCM and CRM information systems (IS) 14 2.1. (i) (a) Enterprise Resource Planning (ERP) 14 2.1. (i) (b) Customer Relationship Management (CRM) 15 2.1. (i) (c) Supply Chain Management (SCM) 17
2.1. (ii) HMS features 19
2.2. IS elements and advantages 21
2.3. Sustainable competitive advantages of IS in hotel industry 23
2.4. ERP to Sunshine management 26
2.5. CRM to Sunshine management 27
2.6. SCM to Sunshine management 28
2.7. Recommendation 29
References 30
1. Organisational Purpose, Function and Structure 2.1. Organisation structure of Sunshine management
The organizational structure is a formal pattern of interaction and coordination in an organization that is laid out by the top management to link task of individuals and groups in achieving organizational goals (Daft, 2010). Sunshine Hotel follows a divisional structure, in which departments are grouped according to similarities of product, service or market. It is also referred to as a program structure. Each division has its individual functions to peruse its own goals without depending on other divisions.
There are different types of divisional structures. A few of them are geographical divisional structure, product divisional structure, customer divisional structure and many more.
There are several advantages and draw backs of a divisional structure. The structure works well in most organizations as it focuses on either a single product or service, or in the case of Sunshine Hotels each
References: Abdisalam, I., Lukman, S. &Munir, A. (2011) Strategic Information Systems Planning as the Centre of Information Systems Strategies. International Journal of Research and Reviews in Computer Science (IJRRCS), 2 (1). AIDT (2006) Just-In-Time Manufacturing. http://www.aidt.edu/course_documents/Manufacturing_Skills/Just-In -Time%20Manufacturing/Just-In-Time.pdf [accessed 6 November 2012]. Baldoni, J. (2011) ‘Purpose Is What Your Organization Needs Most. Here 's How to Get It’ Forbes. http://www.forbes.com/sites/forbesleadershipforum/2011/11/07/purpose-is -what-your-organization-needs-most-heres-how-to-get-it/ [accessed 14 November 2012]. Chaturvedi, U. (2010) A Report on Supply Chain Management. http://www.scribd.com/doc/88731896/21/Advantages-Disadvantages-of -Supply-Chain-Management [accessed 12 November 2012]. Constructing Excellence (2004) Supply Chain Management. http://www.constructingexcellence.org.uk/pdf/fact_sheet/supplychain.pdf [accessed 12 November 2012]. Dana Griffin (2012) ‘Four Generic Strategies That Strategic Business Units use’ Chron. http://smallbusiness.chron.com/four-generic-strategies-strategic-business -units-use-496.html [accessed 5 November 2012]. DegmarRecklies (2001) ‘Porter 5 Forces’ Recklies management. http://www.themanager.org/pdf/p5f.pdf [accessed 5 November 2012]. Eng MBA (2010) ‘Management Information System Introduction’ Eng MBA. http://engmba.wikidot.com/management-information-system-introduction [accessed 15 November 2012]. Gupta, A. (2010) ‘Organization 's size and span of control’ Practical Management: Designing a better workplace. http://www.practical-management.com/Organization-Development/ Organization-s-size-and-span-of-control.html [accessed 14 November 2012]. Hugos, M.H. (2003) Essentials of Supply Chain Management. New Jersey: John Wiley & Sons, Inc. IBM (2008) ‘Pursuing operational excellence in IT’ IBM. http://www-935.ibm.com/services/us/iss/pdf/ciw0019usen.pdf [accessed 11 November 2012]. IT Knowledge Portal (2012) ‘Supply Chain Management’ IT Knowledge Portal. http://www.itinfo.am/eng/supply-chain-management/#chapter4 [accessed 11 November 2012]. Kroenke, D.M. (2012) Experiencing MIS, 3rded. New Jersey: Pearson Education. Laudon, K.C. &Laudon, J.P. (2007) Essentials of Business Information Systems. 7thed. New Jersey: Pearson (Prentice Hall). Laudon, K.C. &Laudon, J.P. (2012) Management Information Systems: Managing the Digital Firm, 12thed. New Jersey: Pearson Education. Machenzie, M. & Chan, B. (2009) Tourism and Hospitality Studies. Wan Chai: Education Bureau. http://www.edb.gov.hk/FileManager/EN/Content_6371/Introduction_to_ Hospitality_Eng.pdf [accessed 10 November 2012]. Managementstudyguide.com (2008) ‘Centralization and Decentralization’ Managementstudyguide.com. http://www.managementstudyguide.com/centralization_decentralization.htm [accessed 14 November 2012]. Oup.com (2007) ‘The functions of business’Oup.com. http://www.oup.com/uk/orc/bin/9780199296378/01student/additional/ page_08.htm [accessed 16 November 2012]. Quality Integrity (2011) ‘Disadvantages of CRM’. http://www.qualityintegrity.com/crm/crm-challenges.php [accessed 12 November 2012]. QuickMBA (2010) ‘Porter’s Generic Strategies’ Strategic Management. http://www.quickmba.com/strategy/generic.shtml [accessed 17 November 2012]. Recklies, D. (2001) ‘Five Competitive Forces’ Porter 5 Forces. http://www.themanager.org/pdf/p5f.pdf [accessed 17 November 2012]. Stair, R. & Reynolds, G. (2012) Principles of Information Systems, 10th ed. Stanford: Course Technology Cengage Learning. Thailand.com.co (2012) ‘Enterprise resource planning (ERP)’ Thailand.com.co: Business Info Center. http://www.thailand.com.co/a/SMEs_Services/ERP_Solution/ERP_News_for _SMEs/2012/0105/1765.html [accessed 12 November 2012]. Umsl.edu (1950) ‘Competing with Information Systems’ Umsl.edu. http://www.umsl.edu/~joshik/msis480/chapt03.htm [accessed 11 November 2012]. VectorStudy.com (2008) ‘Porter’s Generic Competitive Strategies’ Your Gateway to The Management World. http://www.vectorstudy.com/management_theories/porters_competitive_ strategies.htm [accessed 17 November 2012]. Wang, W., Sedera, D. & Tan, F. (2009) ‘Measuring CRM and SCM benefits: a preliminary measurement model’ Pacific Asia Conference on Information Systems (PACIS) http://eprints.qut.edu.au/30019/1/c30019.pdf [accessed 14 November 2012].