MANAGEMENT PRACTICE 802
MANAGEMENT PROCESS
PLANNING
BY:
KEYA Moses Reg. No. MBA/G/31/12
&
KIILU Joseph Mutisya Reg. No. MBA/G/28/12
MANAGEMENT PROCESS
PLANNING
Definition and nature of planning
Schermerhorn, 2010 defines planning as the process of setting objectives and determining how to accomplish them. This involves setting performance expectations and goals for groups and individuals to channel their efforts toward achieving organizational objectives. It also includes the measures that will be used to determine whether expectations and goals are being met. Management process is described as planning, organizing, staffing, leading and controlling the use of resources to achieve performance objectives. Planning being the first of these functions sets the stage for others by providing sense of direction.
Planning may be broadly defined as a concept of executive action that embodies the skill of anticipating, influencing, and controlling the nature and direction of change. – McFarland (hubpages 2012)
According to Daft et al, 2010 the purpose of planning is to achieve high performance in various aspects i.e. overall performance, production, sales and marketing, customer satisfaction etc. He says that planning has been changing to be more in tune with today’s environment and shifting attitudes of employees. Planning has been evolving from the early traditional approach to the most recent high performance approach, which fits in the current state of highly dynamic organization environments.
Traditional approaches to planning
Traditionally, corporate planning has been done entirely by executives, by consulting firms and by central planning departments (a group of planning specialists who report directly to the CEO or president). This approach was popular in 1970s. Planning specialists were hired to gather data and develop detailed strategic plans for the corporation as a whole. He says this approach was top
References: 1. John R. Schermerhorn (2010) Management, 11th edition, New Jersey, John Wiley and Son Inc. 2. Daft R., Kendrick M., Vershinina N., (2010) Management- international edition, New Delhi, Cengange Learning EMEA 3 8. Ricky W. Griffin, (2008) Management, 9th edition, Boston, Houghton MifflinCo. 9. Fred C. Lunenburg, (2010) The Decision Making Process, Sam Houston State University, National Forum of Education Administration and Supervisional Journal, vol. 27, Nov 4, 2010) 10 11. Brown Pam Dr, Making Career Coach - Decision Making, Pulse, November 29, 2007