Management - Swot Analysis (on Maker Studios of Youtube)
The Assignment (Question)
Management paradigm today is all about the contingency or situational approach based on the ever changing business environment. Organizations are constantly affected by the external environment and must adapt or influence the environment in order to be efficient and effective.
Choose any international or local MNC or SME. Make a SWOT analysis of this organization and explain how it is affected by the external environment. Write on how this organization can utilize the 4 functions of management in order for it to be efficient and effective. Include conclusion and recommendations. You must use terms found within the study of management and are encouraged to look up various textbooks and journals to find these terms and to gain additional knowledge on management through exploration.
Introduction of the company
If you were to be familiar with the functions of Youtube and have been surfing the site for quite a while, you might have heard of the company named “Maker Studios” quite a bit. This company consists of major Youtube celebrities like ShayCarl, LisaNova, KassemG, iJustine and even the top subscribed Youtube content maker, RayWilliamJohnson.
To the audience who uses Youtube for other functions such as “how-to” videos or music videos of their favourite stars, they might wonder, what does this company actually do? On the other hand, to people who have shown much interest into killing mainstream television programmes with internet through Youtube would understand the major functions of Maker Studios. Maker Studios specifically is talented in creating videos of the two widely accepted genres: Comedy and Music. They create filming sets, music studios, green screen areas and even an editing office for their employees in Venice, California and the upcoming New York City branch.
As quoted from their website, it was mentioned that they receive 70 million subscribers and 650 million monthly views across more than 400 channels
Management paradigm today is all about the contingency or situational approach based on the ever changing business environment. Organizations are constantly affected by the external environment and must adapt or influence the environment in order to be efficient and effective.
Choose any international or local MNC or SME. Make a SWOT analysis of this organization and explain how it is affected by the external environment. Write on how this organization can utilize the 4 functions of management in order for it to be efficient and effective. Include conclusion and recommendations. You must use terms found within the study of management and are encouraged to look up various textbooks and journals to find these terms and to gain additional knowledge on management through exploration.
Introduction of the company
If you were to be familiar with the functions of Youtube and have been surfing the site for quite a while, you might have heard of the company named “Maker Studios” quite a bit. This company consists of major Youtube celebrities like ShayCarl, LisaNova, KassemG, iJustine and even the top subscribed Youtube content maker, RayWilliamJohnson.
To the audience who uses Youtube for other functions such as “how-to” videos or music videos of their favourite stars, they might wonder, what does this company actually do? On the other hand, to people who have shown much interest into killing mainstream television programmes with internet through Youtube would understand the major functions of Maker Studios. Maker Studios specifically is talented in creating videos of the two widely accepted genres: Comedy and Music. They create filming sets, music studios, green screen areas and even an editing office for their employees in Venice, California and the upcoming New York City branch.
As quoted from their website, it was mentioned that they receive 70 million subscribers and 650 million monthly views across more than 400 channels
Cited: Reference List • Bladwin, D., October 29th, 2012, Maker Studios Scores Three Channel Deal with Youtube Originals, http://www.tubefilter.com/2011/10/29/maker-studios-youtube-original-channels/ (Original Shaytard’s) Excited Baby! http://www.youtube.com/watch?v=JrKT4eYHwiM • LisaNova, November 17th, 2010, Tripping Bros! (LisaNova does KassemG UNCUT), http://www.youtube.com/watch?v=bKJ3bVR8Jxg • Polipop’s Youtube Channel, http://www.youtube.com/user/POLIPOP?ob=0&feature=results_main • Richmond, W., August 22nd, 2011, VEVO is Top YouTube Partner Channel By Far, http://videonuze.com/article/comscore-vevo-is-top-youtube-partner-channel-by-far • ShayCarl, September 22nd, 2008, Super Note Contest! "Shay Tard Rebellionites", http://www.youtube.com/watch?v=v6kaSqGjbk8 • ShayCarl, October 4th, 2010, Tag Your Green!, http://www.youtube.com/watch?v=dAiCGkRoowo&feature=fvst • Wallenstein, A., April 4th, 2012, Disney Exec Ankles For Maker Studios, http://www.variety.com/article/VR1118052288 • Wallenstein, A., August 1st, 2011, VidCon Revels in Youtube, http://www.variety.com/article/VR1118040686?refCatId=1009[pic]