Managment: Market Trands
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Summary
This report has established the lack of viability of running the proposed 50+ Fitness Program in Melbourne City Bounce Fitness Centre- Carlton due to various socio/economic/and demographic factors. One of the leading factors for this conclusion was grounded in the projected decease in population aged 50 and over in the Carlton area in the next 10 years. Implementing a pilot program for individuals aged 50 and over, based on the analysed data, would negatively affect the projected revenue for 2012 and beyond.
Acknowledgments
Bounce fitness would like to acknowledge information obtained from the Australia Bureau of statistics Census 2011, City of Melbourne, Wikipedia, True Local, City Council and relevant input from group task.
Introduction and terms of reference
The aim of the report is to determine the feasibility and implantation, Bounce Fitness Carlton embarked on conducting a market analysis to ascertain the probability of introducing an over 50s permanent program to the Bounce fitness portfolio in Carlton and offers wide ranging fitness programs for all age groups, both genders, and their various fitness levels and health requirements.
Furthermore, in regards to the 50+ program, comprehensive fitness assessments would be conducted by professionally trained staff that meet the up-market fitness standards generally, and more specifically of the Bounce Fitness 50+ population group market area.
Similar feasibility studies were conducted in other cities where Bounce Fitness is present. In regards to implementing this program in the Carlton area of Melbourne City, the estimated number of 50+ Fitness Program memberships was set to 50 in order to satisfy the criteria as per the Bounce Fitness financial plan for 2012.
Based on 2011/2012 Melbourne financial results the Melbourne centre has 490 full
Summary
This report has established the lack of viability of running the proposed 50+ Fitness Program in Melbourne City Bounce Fitness Centre- Carlton due to various socio/economic/and demographic factors. One of the leading factors for this conclusion was grounded in the projected decease in population aged 50 and over in the Carlton area in the next 10 years. Implementing a pilot program for individuals aged 50 and over, based on the analysed data, would negatively affect the projected revenue for 2012 and beyond.
Acknowledgments
Bounce fitness would like to acknowledge information obtained from the Australia Bureau of statistics Census 2011, City of Melbourne, Wikipedia, True Local, City Council and relevant input from group task.
Introduction and terms of reference
The aim of the report is to determine the feasibility and implantation, Bounce Fitness Carlton embarked on conducting a market analysis to ascertain the probability of introducing an over 50s permanent program to the Bounce fitness portfolio in Carlton and offers wide ranging fitness programs for all age groups, both genders, and their various fitness levels and health requirements.
Furthermore, in regards to the 50+ program, comprehensive fitness assessments would be conducted by professionally trained staff that meet the up-market fitness standards generally, and more specifically of the Bounce Fitness 50+ population group market area.
Similar feasibility studies were conducted in other cities where Bounce Fitness is present. In regards to implementing this program in the Carlton area of Melbourne City, the estimated number of 50+ Fitness Program memberships was set to 50 in order to satisfy the criteria as per the Bounce Fitness financial plan for 2012.
Based on 2011/2012 Melbourne financial results the Melbourne centre has 490 full