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MANG INASAL

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MANG INASAL
(Executive Summary) The Man behind Mang inasal
Edgar "Injap" Sia II is theman behind Mang Inasal, one of thefastest growing food companies inthe Philippines, which has become amodern icon of the Ilonggo culinaryculture. His parents gave him the nickname “INJAP” because “Sia” is originally from China while “Jaruda”, his mothers name, is originally from Japan. “INJAP” stands for Intsik-Japan. His parents are businesspersons and it was expected that he take up some business-related course in college.

MANILA, Philippines – The owner of Mang Inasal Philippines Inc., which was recentlysold to giant JOLIBEE FOOD CORP., said letting go of his chicken-based business was“painful.”In a letter to his “Mang Inasal Family,” Edgar Injap Sia II expressed “deep sadness” likea “father parting with his child” as he hands over the care of the restaurant to thegiant conglomerate.That Jollibee will be paying P3 Billion for a 70% stake in Mang Inasal has made Sia “avery successful businessman,” according to bloggers and online commentators. Thebuying price of Jollibee, which courted Sia for the transaction, values the entire MangInasal business at P4.3 billion. Not a bad deal for a business that has an estimatedannual total revenues of P2.6 billion and system wide sales of P3.8 billion.

MANG INASAL serving chicken, pork barbeque and other Filipino favorites, was first established on December12,2003 in Iloilo City.
Currently, there are 464 branches nationwide and with over 10,000 employees system wide. MANG INASAL is doing its share in alleviating the unemployment burden of the country. The presence of every MANG INASAL in a certain area provides not only employment but also opportunities to community members including suppliers of kalamansi, charcoal, banana leaves, vegetables, bamboo sticks, and other ingredients. It also indirectly gives income - generating activities to many.
MANG INASAL is operating at the following areas: Bacolod, Iloilo, Isabela, Roxas, Laguna, Bicutan,

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