Mango PDS Case Study: Does Field Day Pull Sale Of Products?

Mango Fest & Musical Night held at ACI Center
On Friday, 12 June 2015, a ‘Mango Festival and Musical Night’ was organized by Rajshahi Zela Samity, Dhaka at ACI Center, Dhaka. The grand festivity took place to rejoice and celebrate the season of mangoes. Starting from 4 pm the festival continued till 8 pm. Dr. F. H. Ansarey, Executive Director of ACI Agribusiness greeted the august gathering and all the guests were served with a variety of delicious mangoes and other seasonal fruits. An awareness building campaign on marketing and purchasing safe mangoes also took place during the event. With a mesmerizing musical show, where famous musical band ‘Joler Gaan’ performed, the event concluded. ACI Agribusiness was the proud sponsor of the ‘Mango
A recent case study by ACI Seed PDS team finds that there is a positive correlation between field days and the sale of associated products. As suggested by Mr. M A Mukit, Marketing Manager- Seed, a survey on the impact of field day activities of Chandpur has been undertaken on 8 June 2015 in this regard. A questionnaire format was developed for collecting survey data. The field day feedback team consisted of Dr. Mohammad Muhebbullah Ibne Hoque, Asst. PDS Manager, Mr. Alok Devnath, Sales Officer, Chandpur, Mr. Jahangir Ali, PDS Officer Chuadanga and Mr. Babul Hossain, PDS Officer, Faridpur.
Earlier, a field day on hybrid rice Sampad was arranged beside the field of demo farmer Md. Abu Taher, Shofibad, Kochua, Chandpur on 3 May 2015. The field day survey team visited the demo field, met demo farmer, neighborhood farmers and dealer & retailer to find the impact of the field day, to discover the potentialities of ACI products in terms of acceptance to farmers and to see the trend of demand of hybrid rice Sampad by sale volume. Md. Abu Taher, the demo farmer cultivated Sampad in his 35 decimal lands and he got around 38 Kg paddy from 1 decimal where other farmers got around 28 Kg by cultivating BR 28 & BR 29. The Dealer Md. Foyez of M/S. Foyez Beej Vandar, Sachar Bazar, Kochua, Chandpur reported that he sold 20 Kg of Sampad hybrid rice this season. He expected that he will sell more than 200 Kg of Sampad next season. He deliberately
Md Saiful Islam, ASM, Bogra added, “Many farmers of this village including Niscintapur are growing Green Soft variety and the villages will be ‘Green Soft Villages' by next year”. Mr. Md Hasanul Haque, ACI Agribusiness Advisor; Dr M A Salam, Chief Scientific Officer of ASRBC; Dr Md Akter Hossain, PDS Manager; Md Saiful Islam, ASM; Md Zillur Rahman, PDS Officer, Bogra visited Green Soft field of Betkhoir on 21 June 2015 and found many happy farmers of Green Soft as they have got an excellent output of the