The objective of this manifesto is to cover the principles that ground the company in environmental altruism during the Anthropocene. Technically speaking, the Anthropocene is the period pending approvals wherein humans have risen to become the most prominent geologic force on Earth to the extent that human activities over the past few years have disrupted natural cycles (Ruddiman, Ellis, Kaplan, & Fuller, 2015). Put simply, the Anthropocene is the time right now wherein humans have immense power to shape
the Earth and all the ecosystems present including the “atmosphere, climate and biodiversity” (Ruddiman, Ellis, Kaplan, & Fuller, 2015, p. 38). This calls for increasing responsibility since every action taken today will ultimately affect and mold the environment future generations will inherit tomorrow.
Due to the increasing importance of conserving nature from human powers of destruction, the company has decided to mold its manifesto over the concept of environmental altruism. Since environmental altruism is a vague, and newly-formed word, the definition applied in the manifesto will relate to the concept of “no net loss” (Rainey, Pollard, Dutson, Ekstrom, Livingstone, Temple, & Pilgrim, 2014). According to the Business and Biodiversity Offsets Program [BBOP] (2012), no net loss is defined as target for a development project in which the impacts on biodiversity caused by the project are balanced or outweighed by measures taken to avoid and minimize the project’s impacts, … so that no overall biodiversity loss results.” (Rainey et al., 2014, p. 1).
The following policies are then formed under the goal of giving back to the environment more than it has given to us in a period in which human actions have extensive effects on nature.