Manoj Bhargava And The American Dream

For any economy to succeed, the creation of new businesses is essential. The majority of people starting these businesses are immigrants. Many people immigrate to the United States for a better life for themselves or their children. Many accomplish that by opening their own business, thus making themselves entrepreneurs. An entrepreneur is an individual who starts his or her own business. Whether they start small neighborhood shops or multi-million dollar corporations, these immigrants living the American dream. One prominent immigrant who was able to build a successful corporate empire is Manoj Bhargava, the founder of 5-Hour Energy. Manoj Bhargava was born in 1953 in Lucknow, India. He moved to Philadelphia, PA in 1967 with his family. After graduating from high school, Bhargava attended Princeton University for one year. Afterwards, he spent 12 years traveling in India, only coming to the U.S. for short
5 Hour Energy is no exception. Initially, this product was sold in the United States. In 2012, the company invested $450 million into expanding internationally. Among the countries they began marketing to are Canada, the Netherlands, Ireland, the United Kingdom, and Mexico. The strategy that 5 Hour Energy used when marketing in Mexico was extremely successful. Soccer is a widely loved sport in Mexico. 5 Hour Energy made the decision to sponsor popular soccer star Orbite Peralta. Peralta is on the Mexican national team and won numerous awards with the CONCACAF. This sponsorship was made official in March of 2014. The timing could not have been better. The FIFA World Cup was being held that year. The popularity of Peralta extended beyond Mexico’s borders into other hispanic countries, allowing 5 Hour Energy’s marketing to be extended to them as well. Orbite Peralta is without a doubt the best face of 5 Hour Energy when it come to marketing in