Many Happy (Product) Returns Critical Analysis
“Many Happy (Product) Returns” is an article from a well-known business magazine called Harvard Business Review published by James Stock, Thomas Speh, and Herbert Shear. The magazine is published by Harvard Business Publishing, a wholly owned subsidiary of Harvard University. All of the authors are influential and well-known people in their expertise which is reverse logistics. These have brought a lot of credibility to the content. In the article, the authors used several examples of famous companies try to convince the audience production returns can be profitable. Through the paragraphs, the authors not only use convincible information about how can product returns become a profit but also provided beneficial suggestions for how to make it an asset.
Product returns is a problem that almost every industries will face. It can be an increasing burden for makers and sellers of almost every kind of good. Wall Street Journal reported that the value of product that U.S consumers return to the nation’s retailers each year exceeds $100 billion due to the rise of electronic retailing, the increase in catalog purchase, more self-service in store, and a lower tolerance among buyers for imperfection. However, the companies that can manage the process of product returns, reverse logistics, can bring more opportunities to build competitive advantage to the companies.
In the first half of the paragraph, the authors used shocking statistics data and couple success examples from well-known companies proved to the audience how reverse logistics is important to a company. Such as, Estee Lauder saved cost by getting its returned product into the distribution pipeline before the end of the selling season, Cannon and Xerox routinely remanufacturing products that are worn out or obsolete, Volvo set up a new center to go through all the salvaging and dismantling cars. However, quality issue is a shortcoming for all of those solutions. There are many reasons for a product to be
Product returns is a problem that almost every industries will face. It can be an increasing burden for makers and sellers of almost every kind of good. Wall Street Journal reported that the value of product that U.S consumers return to the nation’s retailers each year exceeds $100 billion due to the rise of electronic retailing, the increase in catalog purchase, more self-service in store, and a lower tolerance among buyers for imperfection. However, the companies that can manage the process of product returns, reverse logistics, can bring more opportunities to build competitive advantage to the companies.
In the first half of the paragraph, the authors used shocking statistics data and couple success examples from well-known companies proved to the audience how reverse logistics is important to a company. Such as, Estee Lauder saved cost by getting its returned product into the distribution pipeline before the end of the selling season, Cannon and Xerox routinely remanufacturing products that are worn out or obsolete, Volvo set up a new center to go through all the salvaging and dismantling cars. However, quality issue is a shortcoming for all of those solutions. There are many reasons for a product to be