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Maori Culture
Maori Case Study of Te Whanga Paemai: A place where whales and boats beach

Business Heritage, Culture and Sustainability
AMBH500
Assignment Three

Tutor: Hemi Hoskins
Student Name: Victor Chen
ID Number: 11778342
Due Date: Thursday, November 18th, 2010

1. Discuss how the Te Whanga Paemai case study illustrates the significance and contribution of Maori culture to New Zealand business. Your answer should include references to relevant tikanga and its co-existence with law.

Based on the information provided in the case study and the facts of the history, Maori culture did very important contribution to New Zealand economy and business. This kind of contribution has two sides: the acceleration on developing economy and business and protection on nature and traditional culture. Firstly, after the Te Whanga Paemai was settled by Ngati Tu Wha awei iwis, it provided an attractive settlement site to Maori: cliffs surrounding, various caves, excellent anchorage and natural springs. All these conditions are the foundation of economy and business development. Then, the Maoris started to hunt whales since they were the first iwis who contacted with Europeans. That was the initial development of Te Whanga Paemai. At that time, whale products especially oil were commodities highly demanded, Ngati Tu Wha awei Maoris made good revenue by selling these products to Europe, Asia and America to make fuel, lubrication, corsets, stays, horse whips and so on. The second part in business and economic development was the basically from the Treaty of Waitangi signed in 1840 and in 1862. Ngati Tu Wha awei sold their estate to the Crown for one thousand pounds, a clinic and a school. When they invested their Treaty settlement into tourism, porpoise watch and guide dives, it was their tradition – part of their culture that helped them in making commercial benefits. Also, as the case study said, their home stays, cultural performances and traditional food and art producing are

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