Map the supply chain
Map the Supply Chain
Joshua Parrott
MKT/421
April 28, 2015
Brian Kermoade
Map the Supply Chain
A critical component of any company is the supply chain to create your product and get it out to the consumer. According to Schneider, supply chains can reveal “issues that affect the total landed cost of a product, although it may not be immediately apparent without thorough questioning” (Schneider, 2014). Goods can reach retailers and consumers alike all around the globe. Globally distributed products can have a raise tin he pricing all along the path to get to consumers, such has import taxes from wherever it originated or even the value of the materials used to make it in another country. Pepsi is one of the leading manufacturers of soft drinks for many decades. Here is a simplified outline for the key links in Pepsi’s chain: manufacturer, distributor and retailer (Perreault, Cannon, & McCarthy, 2011).
Supplies and Manufacturing
Pepsi is a very popular beverage company in the United States as well as around the world that has its main product consumed my millions of consumers: Pepsi-Cola (or just “Pepsi”). The majority of their products are manufactured and bottled on the East Coast of the United States. The typical supply chain of Pepsi has many steps before it ever is released to the public. This can include package design, company branding (specifically logos), sourcing of raw materials for manufacturing (water, sugar, and carbon dioxide are prime example here), improvement of designs and formulas based on customer feedback (such as the resurgence of “Throwback” Pepsi, which used all real sugar as before, as opposed to artificial sugars) and testing of any new products (which has lead to many different versions and flavors of Pepsi-Cola) (Perreault, Cannon, & McCarthy, 2011). All of this creates a specific brand as well as makes a reputation for quality, tasty variety of carbonated beverages. As for it’s competitors, Coca-Cola is Pepsi’s only real
Joshua Parrott
MKT/421
April 28, 2015
Brian Kermoade
Map the Supply Chain
A critical component of any company is the supply chain to create your product and get it out to the consumer. According to Schneider, supply chains can reveal “issues that affect the total landed cost of a product, although it may not be immediately apparent without thorough questioning” (Schneider, 2014). Goods can reach retailers and consumers alike all around the globe. Globally distributed products can have a raise tin he pricing all along the path to get to consumers, such has import taxes from wherever it originated or even the value of the materials used to make it in another country. Pepsi is one of the leading manufacturers of soft drinks for many decades. Here is a simplified outline for the key links in Pepsi’s chain: manufacturer, distributor and retailer (Perreault, Cannon, & McCarthy, 2011).
Supplies and Manufacturing
Pepsi is a very popular beverage company in the United States as well as around the world that has its main product consumed my millions of consumers: Pepsi-Cola (or just “Pepsi”). The majority of their products are manufactured and bottled on the East Coast of the United States. The typical supply chain of Pepsi has many steps before it ever is released to the public. This can include package design, company branding (specifically logos), sourcing of raw materials for manufacturing (water, sugar, and carbon dioxide are prime example here), improvement of designs and formulas based on customer feedback (such as the resurgence of “Throwback” Pepsi, which used all real sugar as before, as opposed to artificial sugars) and testing of any new products (which has lead to many different versions and flavors of Pepsi-Cola) (Perreault, Cannon, & McCarthy, 2011). All of this creates a specific brand as well as makes a reputation for quality, tasty variety of carbonated beverages. As for it’s competitors, Coca-Cola is Pepsi’s only real
References: PepsiCo. (n/d). Pepsi Store. Pepsi.com. Retrieved from http://www.shopthetv.com/pepsi/index.php?v=pepsi&ecid=PRF-STV-1000665&pa=PRF-STV-100065 Perreault, W.D. Jr., Cannon, J.P., & McCarthy, E.J. (2011). Basic marketing: A marketing strategy planning approach (19th ed.). Retrieved from The University of Phoenix eBook Collection database. Schneider, N. (7 May, 2014). What does your global supply chain look like from 30,000 feet? Map it. SupplyChain247.com. Retrieved from http://www.supplychain247.com/article/what_does_your_global_supply_chain_look_like_from_30000_feet_map_it/supply_chain_council