Mark 201/Comm 223 Final Project
Beats Python(self-winding premium headphones)
Contents
Identification of New Product2
Marco environmental Impact3
Demographics3
Economics3
Social4
Technologic4
Secondary Data & Sales Potential6
Segmenting and Targeting8
Marketing Mix11
Product11
Price11
Place12
Promotion12
Competition13
Bibliography14

Page Break
Identification of New Product
Introducing: Python Beats by DrDre ®
This product will revolutionize the idea of a premium headphone that exists in today 's market. The new premium headphones will be able to wind themselves up into a circle for an easy storage.
In its original form, the headphones are winded up in a spiral and will not unravel. To use the earphones, holding onto a finger placement tab, throw the wire down. The force of a downward throwing motion will cause the spiral to spin and unwind into a solid, but flexible wire. The earphones will not wind up as long as it is plugged onto a medium and not tugged upwards. To curl it back up, unplug it from any audio medium and holding onto the finger placement indicator, repeat the same downward throwing motion to unwind. This will cause the earphone to wind itself back up into a spiral form.
Page Break
Marco environmental Impact
Demographics
The demographical aspect of our current target market ranges from the youth who are under adult supervision, teenagers and young adults who begin seeking job opportunities to purchase their needs and wants, to the career oriented adults. We will begin to fall into trouble occurs when the global birth rate decreases in youth and increases in elders (Bonin). To solve this issue, we can simply modify our existing product so that it will be more comfortable for the elders to use. This may includ e changing our ear piece from the standard material with one that can slowly mould into the shape that fits better to the user.
Another demographical aspect that may affect us is the current market 's way of using earphones in general. We predict that there will be a
Contents
Identification of New Product2
Marco environmental Impact3
Demographics3
Economics3
Social4
Technologic4
Secondary Data & Sales Potential6
Segmenting and Targeting8
Marketing Mix11
Product11
Price11
Place12
Promotion12
Competition13
Bibliography14

Page Break
Identification of New Product
Introducing: Python Beats by DrDre ®
This product will revolutionize the idea of a premium headphone that exists in today 's market. The new premium headphones will be able to wind themselves up into a circle for an easy storage.
In its original form, the headphones are winded up in a spiral and will not unravel. To use the earphones, holding onto a finger placement tab, throw the wire down. The force of a downward throwing motion will cause the spiral to spin and unwind into a solid, but flexible wire. The earphones will not wind up as long as it is plugged onto a medium and not tugged upwards. To curl it back up, unplug it from any audio medium and holding onto the finger placement indicator, repeat the same downward throwing motion to unwind. This will cause the earphone to wind itself back up into a spiral form.
Page Break
Marco environmental Impact
Demographics
The demographical aspect of our current target market ranges from the youth who are under adult supervision, teenagers and young adults who begin seeking job opportunities to purchase their needs and wants, to the career oriented adults. We will begin to fall into trouble occurs when the global birth rate decreases in youth and increases in elders (Bonin). To solve this issue, we can simply modify our existing product so that it will be more comfortable for the elders to use. This may includ e changing our ear piece from the standard material with one that can slowly mould into the shape that fits better to the user.
Another demographical aspect that may affect us is the current market 's way of using earphones in general. We predict that there will be a
Bibliography: Beats by Dr Dre. http://www.beatsbydre.com/aboutus. 2012. 24 11 2013. Tables, Summery. Leisure activities and spending- Amusement and Recreational. Statistics Canada, 2013. Turcotte, Martin. Commuting to work. Ottawa: Statistics Canada, 2013. Catalogue. 24 11 2013. Walmart. "Walmart 2012 Annual Report." Annual Report. 2012. PDF. Bonin, Holger (2001). Generational accounting: theory and application. Springer. ISBN 3-540-42266-8.