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Mark Twain Research Paper

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Mark Twain Research Paper
The two most important days in your life are the day you are born and the day you find out why. —
Mark Twain
Purpose is one of the single most unremitting factor which leads to the success of an organization and wholesome and virtuous development of the individuals associated with it. Most of the greatest companies in the world have great purposes, discovered by their founding fathers which still remain at the core of their business models. While profitability, innovation, effectiveness, efficiency and differentiation are major stakeholders in creation of a successful business, the crux of it all according to me is in the creation of a customer centric culture. Focusing on customer impact rather than profits builds business confidence
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