Mark N Spencer
Marks and Spencer - PEST and Information Systems case study
Marks and Spencer
Company Background and Mission Statement.
Marks and spencer was mainly founded by Michael Marks and Paul Myners in the year 1884 as a market stall in Leeds.. Later it became a partnership in 1894 when Spencer joined them in the business. They started as a clothing retailer and later they diversified their business into other categories such as food, finance, etc. Today it’s one of the biggest British retailers which has its presence in more than 30 countries with 379 stores worldwide selling its own line of clothing, food, and household items.
The company’s mission statement is “Making aspirational quality accessible to all”. It is one of the shortest mission statement yet one of the powerful mission statement a company could ever have. It emphasises mainly on quality, making clear to everybody that quality is most important priority of the company.
Environmental Analysis
Let us now do an analysis of the environmental factors that affects the company in terms of
Political factors Technological factors
Economic factors
Social factors
Ecological factors
Political
The political factors that can affect Marks and Spencer in political and legal side are: industrial, employment and consumer law, taxation, policies, government stability, competition policy, war in their trade country and foreign trade regulations. If any of these factors change then it would affect the company. In order to face these problems two types of guidances are required, policy guidance and competition guidance.
Economical
The economical factors that could affect the business of marks and spencer are inflation, unemployment, income, interest rate, economic growth, exchange rate and price of factors of production. These factors are to be considered and taken care of while they are operating for their business. However relative recession and proof industry can be adopted to face the above mention
Marks and Spencer
Company Background and Mission Statement.
Marks and spencer was mainly founded by Michael Marks and Paul Myners in the year 1884 as a market stall in Leeds.. Later it became a partnership in 1894 when Spencer joined them in the business. They started as a clothing retailer and later they diversified their business into other categories such as food, finance, etc. Today it’s one of the biggest British retailers which has its presence in more than 30 countries with 379 stores worldwide selling its own line of clothing, food, and household items.
The company’s mission statement is “Making aspirational quality accessible to all”. It is one of the shortest mission statement yet one of the powerful mission statement a company could ever have. It emphasises mainly on quality, making clear to everybody that quality is most important priority of the company.
Environmental Analysis
Let us now do an analysis of the environmental factors that affects the company in terms of
Political factors Technological factors
Economic factors
Social factors
Ecological factors
Political
The political factors that can affect Marks and Spencer in political and legal side are: industrial, employment and consumer law, taxation, policies, government stability, competition policy, war in their trade country and foreign trade regulations. If any of these factors change then it would affect the company. In order to face these problems two types of guidances are required, policy guidance and competition guidance.
Economical
The economical factors that could affect the business of marks and spencer are inflation, unemployment, income, interest rate, economic growth, exchange rate and price of factors of production. These factors are to be considered and taken care of while they are operating for their business. However relative recession and proof industry can be adopted to face the above mention