Market Analysis on Smartphone Industry
“The future belongs to those who believe in the beauty of their dreams.” Says Eleanor Roosevelt and we cannot agree more. We have always been fascinated by topics related to product design and market analysis since a very small age as they are essentially omnipresent. Business related questions like “Why is this product priced like that?” and “How does this company make a profit?” have since then filled our mind and we have been eager to search for the ideal answer. The more we learn, the more we realize that we would like to know more about it and meet people from all over the world. Therefore, we would like to seize this precious opportunity to satisfy our curiosity about the world.
In fact, three of us are using Apple iPhone (i.e. iphone3G, iphone3GS and iphone4) and we are definitely the smartphone users who have clear understanding of the functions and specifications of the current existing products in the smartphone industry. Since all of us have great interest in participating in this project, in which we can deeply analyze this current situation of this industry and apply knowledge and theories in making comparison between product competitiveness, we hope that we can make good use of this golden opportunity to learn outside of classroom and conduct competitive analysis on smartphones through identifying customers’ needs and surveying the latest products of the targeted category that are available on the market.
To show our great enthusiasm towards this project, we have prepared an article analyzing the smartphone industry and making evaluation on the competitive advantages of some existing products.
Introduction - More than what we expected in the past
Who wants everything inside mobile phone? People at first are skeptical about the potential of the so-called modernized Operating System stored in mobile phone. It turns out that the idea became a multi-billion dollar industry. Everybody is trying to get a piece of the smartphone pie including Microsoft,
In fact, three of us are using Apple iPhone (i.e. iphone3G, iphone3GS and iphone4) and we are definitely the smartphone users who have clear understanding of the functions and specifications of the current existing products in the smartphone industry. Since all of us have great interest in participating in this project, in which we can deeply analyze this current situation of this industry and apply knowledge and theories in making comparison between product competitiveness, we hope that we can make good use of this golden opportunity to learn outside of classroom and conduct competitive analysis on smartphones through identifying customers’ needs and surveying the latest products of the targeted category that are available on the market.
To show our great enthusiasm towards this project, we have prepared an article analyzing the smartphone industry and making evaluation on the competitive advantages of some existing products.
Introduction - More than what we expected in the past
Who wants everything inside mobile phone? People at first are skeptical about the potential of the so-called modernized Operating System stored in mobile phone. It turns out that the idea became a multi-billion dollar industry. Everybody is trying to get a piece of the smartphone pie including Microsoft,