Market Development of BMW
Market Development
BMW had been one of the world’s most ingenious marketers of luxury goods
The majority of BMW’s success is attributed to the development of a consistent marketing policy, the 'market niche' strategy. The company built its brand on Technology, Quality, Performance and Exclusivity since inception and continues to portray one or more of these in their Global ads. What differentiates their promotion is that they remain consistent throughout the company’s international campaign across the European, USA, South Africa, Asia and Middle Eastern markets
Product Development
The introduction of the new BMW group sub-brand reaffirms its leadership as the most innovative and sustainable premium car company. The products and services have been conceived around a revolutionary approach: purpose designed and purpose built for sustainable, premium mobility. The BMW i – Born Electric
Two models will be launched under the new sub-brand from 2013 – the BMW i3 and BMW i8. The BMW Group will also significantly expand its range of mobility services over the years ahead.
According to Ian Robertson , member of Board of Management of BMW “BMW i offers visionary cars and services, inspiring design, and an entirely new concept of premium mobility – all with a focus on sustainability”. It is the BMW Group’s response to changing customer needs, including increasing demand for alternative drive trains, such as electric drive systems and hybrids. There is a widespread desire in megacities for solutions which intelligently combine the benefits of various mobility concepts in a single package. The BMW i3– previously known as the Megacity Vehicle – will be the BMW Group’s first series-produced car for urban areas to be driven by electric power alone. The BMW i8, meanwhile, is based on the BMW Vision EfficientDynamics concept study. Its plug-in hybrid drive blends the sporting ability of a high-performance machine with the fuel consumption and emissions of a small car.
BMW had been one of the world’s most ingenious marketers of luxury goods
The majority of BMW’s success is attributed to the development of a consistent marketing policy, the 'market niche' strategy. The company built its brand on Technology, Quality, Performance and Exclusivity since inception and continues to portray one or more of these in their Global ads. What differentiates their promotion is that they remain consistent throughout the company’s international campaign across the European, USA, South Africa, Asia and Middle Eastern markets
Product Development
The introduction of the new BMW group sub-brand reaffirms its leadership as the most innovative and sustainable premium car company. The products and services have been conceived around a revolutionary approach: purpose designed and purpose built for sustainable, premium mobility. The BMW i – Born Electric
Two models will be launched under the new sub-brand from 2013 – the BMW i3 and BMW i8. The BMW Group will also significantly expand its range of mobility services over the years ahead.
According to Ian Robertson , member of Board of Management of BMW “BMW i offers visionary cars and services, inspiring design, and an entirely new concept of premium mobility – all with a focus on sustainability”. It is the BMW Group’s response to changing customer needs, including increasing demand for alternative drive trains, such as electric drive systems and hybrids. There is a widespread desire in megacities for solutions which intelligently combine the benefits of various mobility concepts in a single package. The BMW i3– previously known as the Megacity Vehicle – will be the BMW Group’s first series-produced car for urban areas to be driven by electric power alone. The BMW i8, meanwhile, is based on the BMW Vision EfficientDynamics concept study. Its plug-in hybrid drive blends the sporting ability of a high-performance machine with the fuel consumption and emissions of a small car.