Market Feasibility Report: Ethanol Plant in Fijian Islands

Market Feasibility Report

Of

Manildra Ethanol Plant, Production & Distribution

In the Fiji Islands.

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TABLE OF CONTENTS

1) Executive Summary…………………………………………………………………………….P4

2) Introduction……………………………………………………………………………………….P5

3) Manildra the organisation and product capabilities

3.1) Market Power Theory & Government Partnership Benefits………………...P6

3.2) The Sugar Industry & Agricultural Inefficiencies Challenges & Benefit.P7

3.3) Level of Technology Benefits……………………………………………………………...P8

3.4) Barriers to Entry Benefit & Challenges………………………………………………P8

3.5) Political Instability Challenges……………………………………………………….….P8

3.6)Language Barriers & Psychic Distance Benefits……………………………….…P8

4) The Economic Environment of Fiji Islands……………………………...P9

4.1) Export Environment of Sugar Cane………………………………………………..…P9

4.2) Balance of Trade………………………………………………………………………….…..P9

4.3) Trade Agreements…………………………………………………………………………..P10

4.4) Major Economical Issue facing Ethanol Production…………………………P10

5) Issues In Socio-Cultural Values, Traditions & History……….P11

5.1) The Sugar industries Longevity in Fijian Culture……………………………..P11

5.2) Seasonal Production Systems, Food Security & Limited Resources……P11

5.3) Environmental & Social Effects………………………………………………….……P12

6) Situational Analysis of Ethanol Production Viability………P13

6.1) Strengths & Opportunities in Investment………………………………………..P13

6.2) Threats & Weaknesses in Investment………………………………………………P13

7) CONCLUSION & RECOMMENDATIONS……………………………………………..P14

8) BIBLIOGRPAHY / REFERENCE LIST…………………………………………………P15

9) APPENDIX………………………………………………………………………………………P16

EXECUTIVE SUMMARY

The Fijian government has been looking for a viable partner to start the production of an Ethanol