Market Research Essay
1.0 Executive summary
Different people have their own hobbies and preferences that may influence their purchasing behaviour. Therefore, males, females have different preferences of buying a car. The purchasing behaviour also influenced by other factors, such as age, family size and life styles, for example, different aged children in families. This report will use graphs and statistics to highlight the different preferences between people of purchasing cars.
2.0 Background
2.1 Introduction
Every year there is many people decide to buy a car, however, man and woman has different preferences of choosing a car. The purpose of this report is that the different preference between gender, age and number of year’s licences has been held.
2.2 Literature review research into the problem and purpose of the research
Table 1:Car sales trends from 2010-2012
.
(Beissmann, 2011) 2.3 The research problem is that from the chart above shows that in the last 2 years, most brands of car sales decreases. So that more car manufactories need to do some change about their car styles in order to attract more consumers. The purpose of this research will find out the customers’ preferences for manufactories to promote their products.
2.4 Research aim
This report highlights that people with different preferences may impact the choose of the car. This report employ survey to collect data, interview survey has been answered by same number of men and women. Also the data has been analysed by SPSS 19. So that the result can be clearly showed by statistics.
2.5 Market research problem
* The car sales keep going down * Car performance couldn’t satisfy consumer’s need.
2.6 Research question
* Does people with different gender concern differently in safety, style and colour? * Does people in different age concern safety and car spaces? * Does people who held the driving
Different people have their own hobbies and preferences that may influence their purchasing behaviour. Therefore, males, females have different preferences of buying a car. The purchasing behaviour also influenced by other factors, such as age, family size and life styles, for example, different aged children in families. This report will use graphs and statistics to highlight the different preferences between people of purchasing cars.
2.0 Background
2.1 Introduction
Every year there is many people decide to buy a car, however, man and woman has different preferences of choosing a car. The purpose of this report is that the different preference between gender, age and number of year’s licences has been held.
2.2 Literature review research into the problem and purpose of the research
Table 1:Car sales trends from 2010-2012
.
(Beissmann, 2011) 2.3 The research problem is that from the chart above shows that in the last 2 years, most brands of car sales decreases. So that more car manufactories need to do some change about their car styles in order to attract more consumers. The purpose of this research will find out the customers’ preferences for manufactories to promote their products.
2.4 Research aim
This report highlights that people with different preferences may impact the choose of the car. This report employ survey to collect data, interview survey has been answered by same number of men and women. Also the data has been analysed by SPSS 19. So that the result can be clearly showed by statistics.
2.5 Market research problem
* The car sales keep going down * Car performance couldn’t satisfy consumer’s need.
2.6 Research question
* Does people with different gender concern differently in safety, style and colour? * Does people in different age concern safety and car spaces? * Does people who held the driving
References: (APA Style) Beissmann, T. (2011). Caradvice: New Vehicles sales in Australia. Retrieved from: http://www.caradvice.com.au/127378/new-vehicle-sales-in-australia-january-to-june-2011/ ProQuest. (1999). Marketing to women: women seek safety and comfort when buying a car. Vol.12, Iss.10, P3. Zikmund, W., G., Ward, S., Lowe, B., Winzar, H., & Babin, B., J. (2011) Qualitative research, Marketing Research, pp. 64-91. CENGAGE Learning.