Market Research on India Today

SL.NO. | PARTICULARS | PAGE NO. | 1. | ACKNOWLEDGEMENT | 2 | 2. | INTRODUCTION | 3 | 3. | ANALYSIS | - | 4. | CONSUMERS PERCEPTION | 7 | 5. | BRAND & DEALER CHOICES | 11 | 6. | SATISFACTION | 20 | 7. | CONCLUSION | 21 | ACKNOWLEDGEMENT The success of any research study depends upon a number of factors among which the proper guidance from the experts in the industry and a faculty plays an important role. We take this opportunity to convey our sincere thanks and gratitude to all those who have helped and contributed towards the completion of this project.We take here a great opportunity to express our sincere and deep sense of gratitude to Prof.S.Manoharan for giving us an opportunity to work on this project. The support & guidance from Sir, was of great help & it was extremely valuable for us to complete this Project. INTRODUCTIONBRAND INDIA TODAY INDUSTRY MAGAZINEINDIA TODAYIndia Today is an Indian weekly newsmagazine published by Living Media India Limited, in publication since 1975 based in Mumbai. India Today is also the name of its sister-publication in Hindi. Aroon Purie is its editor-in-chief from 1975, a position he has held continuously for the last three decades.It is part of the India Today group also founded in 1975 and which now includes 13 magazines, 3 radio stations, 4 TV channels, 1 newspaper, a classical music label (Music Today), book publishing and India's only book club. With the publication of its 30th Anniversary issue in December 2005, the magazine, which had commenced publication in 1975 with a circulation of 5000 copies, currently has five editions and a circulation of over 1.1 Million copies with a readership of over 5.62 million.MAGAZINE INDUSTRYMagazine Industry consists of different types of magazines