Market segmentation, targeting & positioning
Contents:
Introduction
Abstract
Steps in market segmentation, targeting and positioning
Market segmentation
Why does segmentation required?
Steps in segmentation process
Stages of Identifying Market Segments
Market Segmentation of Consumer Market , Business Market and international marketing
Target market
Targeting strategies
Evaluating segmentation for targeting
Evaluating Market Segments
Process of choosing target market
Factors to be considered while target market selection
Decision involved in in targeting
Targeting strategy decisions are influenced by
Target market size
Result of wrong targeting strategy
Positioning
Positioning concept :
The main issues in product positioning are
Repositioning
Positioning errors
Criteria for successful positioning
Conclusion
Market segmentation, targeting & positioning
Market segmentation, targeting and positioning are very important terms in marketing. To discuss about market segmentation, targeting, positioning, first of all we need to know about market and marketing
Market: Market is combination of actual and potential buyers of a product.
Marketing: Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service
Abstract:
An organization can’t afford to have similar strategies for product promotion amongst all individuals. Not every individual has the same requirement and demand. The marketers thus came with the concept of STP. STP stands for segmentation, targeting and positioning. Market segmentation means Market Segmentation refers to the process of creation of small groups (segments) within a large market to bring together consumers who have similar requirements, needs and interests. Once market segments are created, organization then targets them. Targeting is the second stage and is done once the markets have been segmented. Positioning is the last stage in the Segmentation Targeting Positioning Cycle. Once the
Introduction
Abstract
Steps in market segmentation, targeting and positioning
Market segmentation
Why does segmentation required?
Steps in segmentation process
Stages of Identifying Market Segments
Market Segmentation of Consumer Market , Business Market and international marketing
Target market
Targeting strategies
Evaluating segmentation for targeting
Evaluating Market Segments
Process of choosing target market
Factors to be considered while target market selection
Decision involved in in targeting
Targeting strategy decisions are influenced by
Target market size
Result of wrong targeting strategy
Positioning
Positioning concept :
The main issues in product positioning are
Repositioning
Positioning errors
Criteria for successful positioning
Conclusion
Market segmentation, targeting & positioning
Market segmentation, targeting and positioning are very important terms in marketing. To discuss about market segmentation, targeting, positioning, first of all we need to know about market and marketing
Market: Market is combination of actual and potential buyers of a product.
Marketing: Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service
Abstract:
An organization can’t afford to have similar strategies for product promotion amongst all individuals. Not every individual has the same requirement and demand. The marketers thus came with the concept of STP. STP stands for segmentation, targeting and positioning. Market segmentation means Market Segmentation refers to the process of creation of small groups (segments) within a large market to bring together consumers who have similar requirements, needs and interests. Once market segments are created, organization then targets them. Targeting is the second stage and is done once the markets have been segmented. Positioning is the last stage in the Segmentation Targeting Positioning Cycle. Once the
References: : http://en.wikipedia.org http://www.slideshare.net http://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-positioning-model/ http://www.assignmentpoint.com/business/marketing-business/11039.html http://www.consumerpsychologist.com/cb_Segmentation.html http://conceptsofmarketingmanagement.blogspot.com/p/segmentation-targeting-and-positioning.html Miscellaneous websites