Preview

Mgt 521 Week 2 " Functional Areas of Business"

Good Essays
Open Document
Open Document
713 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mgt 521 Week 2 " Functional Areas of Business"
Functional Areas of Business Paper

Improving marketing has become a top priority of successful inventors and corporations. Most corporations’ research different groups and needs in the marketplace, satisfy the consumers in a superior way by targeting their wants and needs. All marketing strategies are built on segmentation, targeting, positioning, and then position its offering so that the target market recognizes the company’s image and terrific offerings. There are many different business areas which will sometimes play a huge factor such as, finance, accounting, information systems, marketing, and strategic management.
“A marketing strategy employs the existing market offering to reach a new market segment, whether domestic or international. For example, because of rising prosperity worldwide and rapidly increasing access to cable television that offers U.S. programming, fashion trends from the United States have spread to young people in emerging countries” (G. Levy, D. Grewal, PhD, M. Levy, PhD.Ch. 2). Companies must increase their high standards and success by improving their marketing strategies and commitment. They must establish specific policies regarding key topics. Management must exhibit hard and honest work on day to day operations, to earn a positive reputation for its company. They also have man procedures set in place to ensure ethical behavior for everyone within the company. Managers can influence the compliances status of the company.
Management can identify any weaknesses and turn them into strengths by applying effective communication skills. Management can also apply some prior knowledge skills about the group of individuals they are targeting. They have a greater advantage of doing this processing customer excellence, planning and professionalism. Management will also provide a combination of products, ideas, services and strategies. A marketing strategy includes the four P’s. Promotion is hoe the product will be



References: Levy G., Grewal D., PhD, Levy M., PhD. Marketing (3e). McGraw-Hill Irwin. Robbins, S. P., & Coulter, M. (2012). Management (11th ed.). Upper Saddle River, NJ: Prentice Hall. Whittner, D. (2010). Setting Strategy around Customers Needs. Retrieved From the University Of Phoenix Library Research Website.

You May Also Find These Documents Helpful

  • Better Essays

    References: Coulter, M., & Robbins, S. P. (2012). Management (11th ed.). Upper Saddle River, NJ: Prentice Hall.…

    • 1162 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Robbins, S. P., & Coulter, M. (2012). Management (11th ed.). Upper Saddle River, NJ: Prentice Hall.…

    • 1771 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Sh3050 Unit 4

    • 4636 Words
    • 19 Pages

    Marketing is an essential part to the Organisations survival as we live in a customer driven environment that is possessed with endless aggressive competition. Thus the marketing process and effectiveness is important.…

    • 4636 Words
    • 19 Pages
    Good Essays
  • Better Essays

    Thompson, A., Peteraf, M., Gamble, J., & Strickland, A. (2010). Crafting & Executing Strategy: the quest for competitive advantage. The McGraw-Hills Companies, Inc.…

    • 1429 Words
    • 6 Pages
    Better Essays
  • Best Essays

    Whsmith Marketing Strategy

    • 4338 Words
    • 18 Pages

    In the context of global expansion and competition of numerous businesses, effective marketing management is one of the key factors of success, playing an essential role in obtaining competitive advantage. Hence, the success of a company is determined by its ability to identify customers’ needs and offering products and/or services to satisfy them.…

    • 4338 Words
    • 18 Pages
    Best Essays
  • Good Essays

    Robbins, S. P., & Coulter, M. (2012). Management (11th ed.). Upper Saddle River, NJ: Prentice Hall.…

    • 712 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing summarizes many activities in a business. Marketing, in fact, refers to any activity undertaken by a firm that has been designed to plan, price, promote and distribute ideas, goods and services to target markets. These marketing activities were executed in order to create an exchange and sales that will result in the achievement of the proprietors' individual goals and the firm's goals, both in the short-term and the long-term. It is then obvious that marketing forms an integral component of any business's operations.…

    • 765 Words
    • 3 Pages
    Good Essays
  • Good Essays

    As a unique pattern of corporate activities, marketing industry need to be gradually improved and integrated. The business principle and management strives enterprises to keep up the pace of development of the market economy in today's fast moving economic environment. One of the most important purposes for enterprises is to expand and enhance their own profits practically through integration of customer’s demand, desire, and satisfaction.…

    • 680 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Robbins, S. P., & Coulter, M. K. (2010). Management. Upper Saddle River, NJ: Pearson Prentice Hall.…

    • 906 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Marketing is an “essential department of an organization” (Jiang, 2009), therefore it is vital to place a certain type of individual in the management position to manage this functional area. Specific tasks that are completed in this department are research of current and future market prospects and developing of new ideas that turn into products and services (Jiang, 2009).…

    • 1013 Words
    • 5 Pages
    Good Essays
  • Best Essays

    Apple - Marketing Strategy

    • 2594 Words
    • 11 Pages

    The competition in today’s industrial world is very intense and every company is spending a lot of money on designing and marketing their products and services. In such a highly competitive world it is very essential to design and market your products keeping in mind the target customers and markets. A product which is designed for the developed countries might not work in the third world countries and vice versa. So the companies, prior to designing their products and services must be aware of their target customers and markets. Once the designing and the production phases are over then comes the very important and the deciding phase which is the marketing phase. It is very essential for a company to have a marketing strategy and a marketing plan to implement the strategy for a product or a service to be a commercial success.…

    • 2594 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    Referent Power in Leadership

    • 2290 Words
    • 10 Pages

    Robbins, Stephen P. & Coulter, Mary. (2007). Management (9th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.…

    • 2290 Words
    • 10 Pages
    Powerful Essays
  • Best Essays

    Marketing management is essential to an organisation in introducing, promoting, maintaining a product's brand name within the market. The management would not solely focus on marketing metrics but also other departments from production to finance. All departments play an equally important in the marketing management. Without proper control of finance, desired marketing scheme could not be implemented; without standard quality of product, end-user would not trust the message conveyed through advertisements; without satisfactory working environment, marketing staffs would not deliver and implement satisfactory marketing proposals. All departments are aiming to be able to deliver better services or product internally and externally of the organisation in meeting customers' changing demands.…

    • 4514 Words
    • 19 Pages
    Best Essays
  • Powerful Essays

    According to Prof.Philip Kotler marketing management is the “analysis, planning, implementation and control of programmes designed to bring about desired exchanges with larger audiences for the purpose of personal or mutual gain. It relies heavily on the adaptation and coordination of product- price- promotion and place for achieving effective response.”…

    • 1983 Words
    • 8 Pages
    Powerful Essays
  • Best Essays

    A Marketing strategy is a long term oriented tool used to make sure that no deviations are done to the marketing and the marketing function of the organization will be maintained all throughout the organization as a philosophy. It will be the key to drive an organization to its peak as marketing brings the organization to its customer. So as a result, the ability of a company to maintain and penetrate the market would be through the marketing strategy. Therefor a marketing strategy is an essential element. Under the strategy the main elements would be the pricing, the distributions and the modifications to the marketing mix such as product ranges, after sales, and etc. A concept such as branding…

    • 4949 Words
    • 20 Pages
    Best Essays