Marketing
Wal-Mart 's Promotion Mix and Integrated Marketing Communications
Marie Snyder
Webster University
Promotional Management
Michael John 's
October 2nd, 2012
Wal-Mart’s Promotion Mix and Integrated Marketing Communications Wal-Mart ranked one of the top ranked companies with high financial performance. The giant is a none other-than but a retailer of general and consumable goods. They are an envied company that seem to do everything right. As a company, they position themselves to address the needs of customers by operating retail stores around the world focusing saving people money so people so can have additional financial resources for other things. Combined efforts in Advertising, Direct marketing, internet marketing, sales promotion public relations and personal selling investigated to learn about their success.
Wal-Mart operation is broken in three areas Wal-Mart US, Wal-Mart International and Wal-Mart international they also have Wal-Mart.com to shop and use free shipping. “The Wal-Mart International segment consists of the company’s operations outside of the United States and Puerto-Rico. The Sam’s club segments include warehouse membership clubs in the United States and Puerto Rico as well as Sam’s Club.com” (Arkansas, 2011).
Wal-Mart international net sales, US sales and Sam’s sales were $109 billion, $260 billion $49 billion respectively for fiscal year 2011; Wal-Mart plan on growing stronger by opening new stores and selling more items. Wal-Mart is currently No 1. On the fortune, 500 companies; in 2010, sales were $ 422 billion, and they increase profits during the recession competing retailers struggling. Wal-Mart provides awareness about direct marketing because less that 20% of folks buy items advertised in infomercials and 80% of folks buy items from the local retail. Wal-Mart stores offer “Direct Response products that are advertised on Television as “As seen on TV” products. The distribution efforts are good for the marketers
Marie Snyder
Webster University
Promotional Management
Michael John 's
October 2nd, 2012
Wal-Mart’s Promotion Mix and Integrated Marketing Communications Wal-Mart ranked one of the top ranked companies with high financial performance. The giant is a none other-than but a retailer of general and consumable goods. They are an envied company that seem to do everything right. As a company, they position themselves to address the needs of customers by operating retail stores around the world focusing saving people money so people so can have additional financial resources for other things. Combined efforts in Advertising, Direct marketing, internet marketing, sales promotion public relations and personal selling investigated to learn about their success.
Wal-Mart operation is broken in three areas Wal-Mart US, Wal-Mart International and Wal-Mart international they also have Wal-Mart.com to shop and use free shipping. “The Wal-Mart International segment consists of the company’s operations outside of the United States and Puerto-Rico. The Sam’s club segments include warehouse membership clubs in the United States and Puerto Rico as well as Sam’s Club.com” (Arkansas, 2011).
Wal-Mart international net sales, US sales and Sam’s sales were $109 billion, $260 billion $49 billion respectively for fiscal year 2011; Wal-Mart plan on growing stronger by opening new stores and selling more items. Wal-Mart is currently No 1. On the fortune, 500 companies; in 2010, sales were $ 422 billion, and they increase profits during the recession competing retailers struggling. Wal-Mart provides awareness about direct marketing because less that 20% of folks buy items advertised in infomercials and 80% of folks buy items from the local retail. Wal-Mart stores offer “Direct Response products that are advertised on Television as “As seen on TV” products. The distribution efforts are good for the marketers
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