In the modern world, it is essential for businesses to know about the markets they serve , so that they can work to serve these better. Marketing is the whole process of finding out what customers need or want, continually striving to meet their requirements in full and to relate products to these requirements.…
Marketing is a crucial part of a company; it is defined as “the activity, set of institutions, and processes of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Lamb, 2010). In other words marketing can be seen as a planned concept used by most businesses to enhance their financial growth. Customers can be put at ease with knowing that the products they purchase are of excellent quality and the quantity they demand will be available. Before taking this marketing class; when I heard the word marketing my thought was that it only involved advertising…
Marketing is the process of communicating the value of a product or service to customers for the purpose of sales. It is a critical business function for attracting customers. Marketing activities and strategies result in making products available that satisfy customers whilst making profit.…
Marketing is a means of introducing a brand new product, and effectively communicating its advantages to consumers. Marketing introduces a product, and allows consumers to see the latest trend. The more creative you are the better chance an organization has to sell their product.…
Which environmental forces sociocultural, economic, political, legal, regulatory social ethical, competitive, or technical, might a marketer need to consider when marketing the following products in the international marketplace and why?…
Marketing is in a part of everyone’s daily lives. We see it the moment we turn on the television, when we go to the grocery store, and even at our jobs. When I think about marketing, I think about all of my favorite restaurants, places to go, favorite clothing brands, and shoes. All of my favorite things come to mind when we discuss the concept of marketing. When I think about marketing, I think of all of the companies that produce my favorite things. Marketing campaigns are those people who work on making the products, finding defects and making improvements, innovating and designing. I also believe that those people are interested customer satisfaction. Those people influence me to keep buying my favorite things.…
What exactly is marketing? Is it just convincing people to buy products through various media? Billboards, TV commercials, junk mail and magazines filled with advertisements? From the consumer’s perspective, that is how it seems (Kotler et al. 2010, p. 5). But from a business’s standpoint, marketing is viewed very differently. Marketing is viewed as being based on an exchange relationship between a business and its customers, where a business offers something of value, and customers purchase this product, which provides the business with the means to continue producing this item of value (Moscardo et al. 2010, p. 277).…
Marketing is about identifying and meeting human and social needs. Marketing is about meeting needs profitability. Marketing management is considered to some as an art and science of choosing target markets and getting, maintain, and increasing customers thorough creating, delivering, and communicating superior customer value (Kotler & Keller, 2009). Marketing can also be the act of buying and selling in a market or the commercial functions involved in transferring goods from the producer to the consumer. Marketing are the activities that direct a flow of goods and services from the manufacturer to the customers or consumers (Answers.com, 2010).…
The official definition of marketing approved by the board of directors of AMA is “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” You see marketing is a very creative in the fact that marketing isn’t just advertising or selling. There re many different gears that makes marketing into a lucrative business. Because of this fact marketing requires a lot of management. So learning management is one of the reasonability’s of being a marketer. Though the best part to learning marketing is that being educated in marketing can increase your employment opportunities. For marketing in its basic form that revolves around satisfying the customers wants and needs. In this respect it gives you the ability to help you look more enticing when selling yourself to your employer.…
First, let’s define what is marketing? It is the action or business of promoting and selling products or services. Marketing is much more than just selling and advertising. It plays an essential role in providing consumers with need-satisfying goods and services. Marketing is a subject that touches everyone’s life. It is the means by which a standard of living is developed and delivered to people. Well, marketing plays an important role in society and affects my everyday life. It offers outstanding career opportunities in such areas as professional selling, marketing research, advertising, retail buying, distribution management, product management and development and wholesaling or logistics. In a variety of non-business organizations including hospitals, museums, universities, government and social service agencies, marketing career opportunity also exist.…
Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted, as the art of selling products, but sales is only one part of marketing. Actually “selling” is traditional of marketing and “marketing” is a modern form of selling. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer.…
Marketing is a necessary activity that encompasses the entire business and is vitally important to sound business health. It is viewing the entire business from the customer's viewpoint takes into account every aspect of the marketing mix from the product to price, distribution channels and marketing communications. All these factors affect the customer's response to a product or service.…
Not too long ago marketing was considered as a basic function in a business where a company would extol the virtues of their product or service in order to get consumers to buy them. According to Hunt (1976), the American Marketing Association (AMA) defined marketing as "the performance of business activities that direct the flow of goods and services from producer to consumer or user (p. 17). There were schools of thought that wanted to include other aspects in the definition on marketing. In 1965, the marketing staff of the Ohio State University recommended that marketing be considered "the process in a society by which the demand structure for economic goods and services is anticipated or enlarged and satisfied through the conception, promotion, exchange, and physical distribution of goods and services” Hunt (1976). Even back nearly 50 years ago smart people knew the relationship that had to be developed and nurtured between a business and its customers. This definition took into account the entire process including how it affected society. The AMA updated the definition of marketing to reflect a new reality created in part by the World Wide Web. According to Darroch, Miles, Jardine, & Cooke, (2004), “Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders” (p. 29). Today marketing is an all-inclusive relationship between an organization and its customers.…
Due to the increase in student numbers at Fiji national university (FNU) nasinu campus, it has caused a lack of space in the library. Students need access to books and information to carry out various academic works. This is made difficult with the lack of sitting space in the library.…
As a basic definition, globalization is defined as the trend towards greater economic, cultural, political and technological interdependence among national institutions and economies. (Wild 2012, pg 28) Globalization is characterized by denationalization (national boundaries becoming less relevant). Now a days, it could be seen that people around the world are more connected to each other than ever before. Information and money flow quicker than ever. Products produced in one part of a country are available to the rest of the world. It is much easier for people to travel, communicate and do business internationally. This whole phenomenon is the result of globalization. Globalization is increasing rapidly due to improvements technological innovations (eg: in communications, information and transport technology). It has also been encouraged by reducing barriers to trade and investment (eg:trade liberalization and financial market deregulation).…