Marketing analysis Berri Pure fruit juice
Paulina Rodríguez Llaca
International Marketing
Berri Pure Fruit Juice
Second Partial
INDIRECT OR DIRECT ENTRY
INDIRECT. Make a strategic alliance with other companies that export to Australia so they can save money on transportation.
The reason for take this decision is because there are several companies that export their products to Taiwan (specially green technologies), so both companies can get benefits from this alliance and reduce their cost.
The best way to reach the objective is by getting in touch with an Australian company that’s in the same business sector (exporting food) and get an agreement so they will both share transportation cost.
What they will gain is that both companies will save money and can sell their product at a minor cost but as Taiwanese people associate expensive things to luxury it must be the best option to sell the juice at the same price as if they were not saving on transportation.
PRICING
Sell the juice as an expensive and exclusive product.
The reason of this action is that, as I have mention before, the Taiwanese people have a better image of those expensive products because they related them to a better quality and reliability.
PLACE
Don’t enter direct to Taipei (Taiwan’s capital).
When we think about launching a product into a new country, we always strike to the biggest city, which commonly is the capital. This has a lot of positive and negative aspects. A positive one could be that if you conquer that city it might be easy for you to get into other states in the future and the negative side would be that since is a big city it is most difficult for you to know what the consumer wants.
The best way to do it will be launching the juice into Kaohsiung first (Taiwan’s second biggest city), to see if the product is well accepted or not, and how do the clients react to it.
The result of all this will be that the company will get an idea of what people in Taipei want or need; also since is a smaller
International Marketing
Berri Pure Fruit Juice
Second Partial
INDIRECT OR DIRECT ENTRY
INDIRECT. Make a strategic alliance with other companies that export to Australia so they can save money on transportation.
The reason for take this decision is because there are several companies that export their products to Taiwan (specially green technologies), so both companies can get benefits from this alliance and reduce their cost.
The best way to reach the objective is by getting in touch with an Australian company that’s in the same business sector (exporting food) and get an agreement so they will both share transportation cost.
What they will gain is that both companies will save money and can sell their product at a minor cost but as Taiwanese people associate expensive things to luxury it must be the best option to sell the juice at the same price as if they were not saving on transportation.
PRICING
Sell the juice as an expensive and exclusive product.
The reason of this action is that, as I have mention before, the Taiwanese people have a better image of those expensive products because they related them to a better quality and reliability.
PLACE
Don’t enter direct to Taipei (Taiwan’s capital).
When we think about launching a product into a new country, we always strike to the biggest city, which commonly is the capital. This has a lot of positive and negative aspects. A positive one could be that if you conquer that city it might be easy for you to get into other states in the future and the negative side would be that since is a big city it is most difficult for you to know what the consumer wants.
The best way to do it will be launching the juice into Kaohsiung first (Taiwan’s second biggest city), to see if the product is well accepted or not, and how do the clients react to it.
The result of all this will be that the company will get an idea of what people in Taipei want or need; also since is a smaller