Marketing analysis of a small company
Introduction
“Tiny Tees” is a small company which specializes in the design of baby and toddler t-shirts. The way the business is organised is that the owner of the business designs t-shirts for babies and toddlers and sends the designs to the manufactures in order to print them in the selected fabrics. The customers of the company are independent retailers and the House of Frazer. The t-shirts are sent to the retailers by post. In year 7, the sales of the company were halved.
Under each section of the report some issues were identified and analysed.
Under the section of STEP analysis the Sociocultural, Technological, Economic and Political/Legal factors that may affect “Tiny Tees” were identified. The main finding regarding the sociocultural factors is that the decline in the sales of “Tiny Tees” may be an indication that the products of “Tiny Tees” are no longer a popular choice for consumers.
The main finding regarding the technological factors is that “Tiny Tees” could create a webpage to advertise its products and attract new customers from United Kingdom or also from other countries. “Tiny Tees” could receive orders through the website and deliver its products to the customers using international couriers. “Tiny Tees” is also recommended to use the internet to advertise its products and more specifically to use online social networks such as “facebook”.
Regarding the economic factors, the major issue is that the competitors of “Tiny Tees” are selling products for half the price that “Tiny Tees” is offering. “Tiny Tees” may want to consider outsourcing the manufacturing of the products to manufactures in developing countries in order to reduce the production cost. However this is may not be possible at the moment because “Tiny Tees” does not sell a big quantity of t-shirts. Another economic factor that most possibly affects “Tiny Tees” is the current economic recession in the United Kingdom. Many independent retailers have closed their business
“Tiny Tees” is a small company which specializes in the design of baby and toddler t-shirts. The way the business is organised is that the owner of the business designs t-shirts for babies and toddlers and sends the designs to the manufactures in order to print them in the selected fabrics. The customers of the company are independent retailers and the House of Frazer. The t-shirts are sent to the retailers by post. In year 7, the sales of the company were halved.
Under each section of the report some issues were identified and analysed.
Under the section of STEP analysis the Sociocultural, Technological, Economic and Political/Legal factors that may affect “Tiny Tees” were identified. The main finding regarding the sociocultural factors is that the decline in the sales of “Tiny Tees” may be an indication that the products of “Tiny Tees” are no longer a popular choice for consumers.
The main finding regarding the technological factors is that “Tiny Tees” could create a webpage to advertise its products and attract new customers from United Kingdom or also from other countries. “Tiny Tees” could receive orders through the website and deliver its products to the customers using international couriers. “Tiny Tees” is also recommended to use the internet to advertise its products and more specifically to use online social networks such as “facebook”.
Regarding the economic factors, the major issue is that the competitors of “Tiny Tees” are selling products for half the price that “Tiny Tees” is offering. “Tiny Tees” may want to consider outsourcing the manufacturing of the products to manufactures in developing countries in order to reduce the production cost. However this is may not be possible at the moment because “Tiny Tees” does not sell a big quantity of t-shirts. Another economic factor that most possibly affects “Tiny Tees” is the current economic recession in the United Kingdom. Many independent retailers have closed their business